Event marketing is so much more than just selling event tickets. There is an entire process and cycle to be completed to reach the end profitable result.
As marketers, we like to engage in platforms where our customers are active, and we can stand out. And WhatsApp is the most used messenger with over 1.5 Billion active users per month!
With numbers like this, it's clear that WhatsApp is a contender.
As it stands, WhatsApp hasn't given businesses many distinct ways to use their powerful platform for sales and marketing.
However, it's changed now, and you can take full advantage of the platform. You have to be creative in leveraging WhatsApp as a business tool.
It is a perfect tool for organizing events with your customers and with your company employees (internal marketing).
And you have good reason to explore the possibilities to use it for your event promotion.
- It's free.
- It lets you send images, ebooks, brochures, and catalogs.
- Survey tool! Ask for feedback directly from customers.
- You can use it for group discussions and meetings.
- As a messaging app, it lets you send alerts about new events and sales.
- Messages won't be lost: offline message alerts ensure users know when a message is waiting.
For this great massiveness, the reach Whatsapp gives you as an event promotion tool is excellent.
Among its users include people of all ages, profiles, and socio-economic situations. This means that most people who make up your attendee list use this application.
Whether through chat, voice calls, or video calls, WhatsApp offers you the opportunity to assist your audience and resolve their doubts in real-time.
This strategy not only manages to improve the quality of your service but also allow you to be loyal to your audience through direct and personalized treatment.
So how does it work?
The strength of your network is essential!
You need to remember that, when you send content through WhatsApp, you first need to have the mobile number of the recipients and know that they also use the platform.
Trust is a key to making this work, and customers are more likely to be open to contact and responsive.
From there, you can build, through word of mouth and growing customer numbers, a larger audience over time.
Broadcast Lists- To send a message to a broadcast list or to be able to send to a list of selected people, it is possible to 'broadcast messages.'
Take advantage of the power of Groups
Whatsapp enables you to create groups of up to 256 members.
Through this function, you can generate a "collective chat," in which all the members can interact and talk about your event.
Think about the content around event details.
Do you have an e-newsletter that is going to contacts with event updates?
If it's mobile-friendly, that's a great piece of content to share. Add it as an attachment and treat the explanatory message like a tweet as no-one likes long WhatsApp messages.
Segment your contacts.
There are two good reasons for this.
First, you can target appropriate content to the right audience, even if that's a relatively large group.
Secondly, reduce the risk of adverse responses in a multi-client WhatsApp group spreading through your attendee base and damaging your reputation.
Don't seem too keen!
Remember: this is WhatsApp, but these are not your friends, they're business contacts or potential customers.
Plan your messaging strategy to ensure you don't send out too much content. If you flood them with content, your contacts may quickly become ex-contacts!
Use all the Whatsapp functions to the maximum.
To make a successful Whatsapp Marketing to promote your event, you must take full advantage of all the features that the app offers you.
Place a representative profile picture of your organization. In this regard, an attractive and cordial representative logo or photos of the representative in charge are good choices.
Share addresses for your event using "Send exact location." Make it simple to navigate for any attendee, and they always have a backup of Google Maps.
When sharing addresses where your event will take place, implement the “Send exact location” function, whereby your audience receives an interactive map with the clearly marked address and with all the facilities of Google Maps.
Finally, to promote your event details, including speaker name, date, time, and venue without being invasive, you can use Whatsapp Status.
Whatsapp notifies users that there is a new status by placing a circle next to the name of that tab.
Whatsapp is an ideal tool to reach your audience to promote your event and communicate with the public in real-time.
Implement this to enhance your event reach through this application.