Know thy Customer!

The key ingredient behind every successful sale is effective communication. This is where one needs to know and relate to their consumers! Each human…

IGTV now supports landscape videos

IGTV was built according to how people use their phone: vertical and full screen. It is simple, intuitive as it starts playing as you open the app…

7 Tips to Protect your Social Media Privacy

Have you ever thought - Why do we spend so much time on social media? Is it to find out about where our friends are holidaying, their relationship…

Key reason why you need to know your audience segment

You can’t target everyone! Every Content Marketeer worth his salt knows that and makes it a top priority to segment their target audience. They spend…

Breaking the Internet - The best of social media in 2018

Another year gone with the blink of an eye. 2018 has been a year of mixed emotions. Some things cracked us up while some showed us the uglier side of…

Advertisers, rejoice! Facebook eases out video ad creation on Smartphones

Earlier this month, the social media giant launched a framework to convert still images and text assets or a company logo into a mobile-first video…

Snapchat’s First Speech Recognition Tech Marks a New Future for Digital Marketing

This month started off on a high note with Snapchat announcing its speech recognition technology. The company has launched new lenses that would…

Whatsapp Fights the scourge of Fake News, Hoaxes with Print Ads

As Facebook-owned Whatsapp comes under the scanner for having become a platform to slew hatred, mobilise mobs and spread false information, the…

Instagram to Engage Users with Questions and a Permanent Stories Bar

Amid its latest string of updates, Instagram is now testing two more features - one is to help users get answers to any questions that they might…

Facebook Tightens Policies to Ensure Better Ad Transparency

In the wake of Twitter’s Ads Transparency Center launch, Facebook too has come up with its own way of providing details on an ad listed by any page…

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