6 Reasons Why Effective Social Media Marketing Strategy is Important

Let's start with one basic fact: your company needs a presence in social media. 

Creating Captions - The Formula to Success

In a visually driven platform like Instagram; do your captions actually carry value? 

How to Create Content on the Fly

At the start of every new month; social media managers have this one main problem to tackle; the social media calendar. Whether it’s on an excel…

Know thy Customer!

The key ingredient behind every successful sale is effective communication. This is where one needs to know and relate to their consumers! Each human…

IGTV now supports landscape videos

IGTV was built according to how people use their phone: vertical and full screen. It is simple, intuitive as it starts playing as you open the app…

7 Tips to Protect your Social Media Privacy

Have you ever thought - Why do we spend so much time on social media? Is it to find out about where our friends are holidaying, their relationship…

Key reason why you need to know your audience segment

You can’t target everyone! Every Content Marketeer worth his salt knows that and makes it a top priority to segment their target audience. They spend…

Breaking the Internet - The best of social media in 2018

Another year gone with the blink of an eye. 2018 has been a year of mixed emotions. Some things cracked us up while some showed us the uglier side of…

Advertisers, rejoice! Facebook eases out video ad creation on Smartphones

Earlier this month, the social media giant launched a framework to convert still images and text assets or a company logo into a mobile-first video…

Snapchat’s First Speech Recognition Tech Marks a New Future for Digital Marketing

This month started off on a high note with Snapchat announcing its speech recognition technology. The company has launched new lenses that would…

Whatsapp Fights the scourge of Fake News, Hoaxes with Print Ads

As Facebook-owned Whatsapp comes under the scanner for having become a platform to slew hatred, mobilise mobs and spread false information, the…

Instagram to Engage Users with Questions and a Permanent Stories Bar

Amid its latest string of updates, Instagram is now testing two more features - one is to help users get answers to any questions that they might…

Facebook Tightens Policies to Ensure Better Ad Transparency

In the wake of Twitter’s Ads Transparency Center launch, Facebook too has come up with its own way of providing details on an ad listed by any page…

Instagram Rolls out Group Video Chat Feature Making the App more Intimate

May 1, 2018 marked a new beginning in the history of social media. On this day, Facebook announced several attractive features for Instagram. One…

Here’s how the Facebook Customer Chat Widget can Help You Build Brand Value

Social media has made it simpler for customers to communicate with Brands. Facebook being the world’s largest social network with 1.2 billion monthly…

IGTV - Instagram's new video streaming hub unlocks fresh possibilities

Instagram goes brave with its new IGTV app - this lets you view and create long-format vertical videos extending to an hour long. In a strong clash…

Mother’s Day is Great for Mums But Even Better for Marketers

Motherhood: All love begins and ends there. This quote by Robert Browning sums it all up - our stories began with our mothers. Their love,…

Are You a Social (Media) Animal / Business - Part 1

Social Media has become the norm when we talk of starting a business, service or a brand. Even established brands are taking it seriously over other…

Create a Brilliant Social Media Experience using CRAP

Social Media is primarily a visual medium and the player that has the most visually riveting content has an edge over the others. Therefore, Design…

Social Media Strategy vs Social Media Tactics

One of the major buzz words of the current digital scene is Social Media Strategy. Everyone seems to be doing it and talking about it. However, we…

Trends that Indian digital marketers should focus on

With almost 500 million active internet users and more then 200 million active users of social media in 2017, India is rapidly growing into a massive…

Whatsapp Business - The Indian Small Businesses Ka Jugaad

India has a diverse population consisting of multiple regional ethnolinguistic groups. In simpler words - “Unity in Diversity.” What’s amazing is the…

They updated Instagram Again!

With over 800 million users - Instagram is one of the leading Social media platforms of the day. What makes it so popular; you ask? A neat,…

Quick Start Guide to Setup your Social Media Channels

Social Media brings individuals, friends, families, businesses and organizations together on to a unified platform. The core idea of all social media…

4 must-haves Social Media Trends in your 2018 Marketing Strategy

As a Digital Marketer, I am always looking to adopt trends early-on that can translate to social media success. This not only allows one to…

Our thoughts on the new Facebook policy update

Facebook released its new policies on Jan 11th 2018 with an intention to bring back the social onto its platform. With this latest update from the…

Marketers, are you listening? Music Stickers shall now be a part of Instagram Stories

As of September 2017, there are 800 million monthly active users on Instagram. The user-base keeps growing more and more as Instagram is constantly…

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