Content Marketing : An essential Guide

In Seth Godin's words, "Content Marketing is the only marketing left" reveals the high importance of content marketing! The reason being, - it is…

Know thy Customer!

The key ingredient behind every successful sale is effective communication. This is where one needs to know and relate to their consumers! Each human…

LinkedIn Marketing Strategies : 2019 Edition

LinkedIn remains the #1 social media platform for professionals to connect, engage, to grow their business and brand.

Marketing Campaigns that stole the show in 2018

A relatable, fresh and innovative marketing campaign, executed seamlessly, has the power to evoke strong emotions. It inspires, educates, entertains…

5 ways data can boost your B2B marketing strategy

Ever since big data really took off, savvy B2B marketers took notice and became leaders in data-driven marketing, improving every aspect from how…

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