Influencer Marketing -

People do not buy goods and services; they buy relations, stories and magic. And as marketers we are actively focusing on how to achieve these KPI's…

Key reason why you need to know your audience segment

You can’t target everyone! Every Content Marketeer worth his salt knows that and makes it a top priority to segment their target audience. They spend…

A simple content trick to grab your audience’s attention

Imagine this situation for a moment, you are really enthusiastic about content marketing and decided to add it to your marketing mix.  So you spend…

4 must-haves Social Media Trends in your 2018 Marketing Strategy

As a Digital Marketer, I am always looking to adopt trends early-on that can translate to social media success. This not only allows one to…

Why Influencer Marketing should be part of your digital strategy

Over the last few years, Influencer marketing has gradually become one of the most effective ways to promote your brand. It is a trend that continues…

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