6 things to keep in mind as content marketers

Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…

A simple content trick to grab your audience’s attention

Imagine this situation for a moment, you are really enthusiastic about content marketing and decided to add it to your marketing mix.  So you spend…

7 Benefits of Using Storytelling in your Content Strategy

While browsing through your social feed, have you ever felt a strong urge to stop and notice a particular piece of content? As you go through it, You…

Snapchat’s First Speech Recognition Tech Marks a New Future for Digital Marketing

This month started off on a high note with Snapchat announcing its speech recognition technology. The company has launched new lenses that would…

Marketing - Are you Managing it?

"Marketing is telling a story about your product to people who want to hear it in an interesting way.” The statement highlights 3 key elements of…

how long will you wait for Your Water ?

Recently, I saw an activation campaign video created for Water.org. The purpose was to spread awareness about the organisation and get donations for…

Will Content Marketing Continue to Work in 2018 ?

Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…

The Current State of Digital Marketing

Marketing is an art of making a product or service interesting and attractive to your audience. It's about conveying the real value of the product to…

Quick Start Guide to Setup your Social Media Channels

Social Media brings individuals, friends, families, businesses and organizations together on to a unified platform. The core idea of all social media…

4 must-haves Social Media Trends in your 2018 Marketing Strategy

As a Digital Marketer, I am always looking to adopt trends early-on that can translate to social media success. This not only allows one to…

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