13 Content Formats for A Successful Content Marketing Campaign

Whether you're a marketer or a lead strategist, creating a successful content marketing campaign is quintessential in the B2B landscape. Observing…

10 Content Ideas For LinkedIn B2B Marketing

Some people think of LinkedIn as a job search engine. Others use it as their only source of social media while at work. LinkedIn has been viewed as a…

How Apple stands out from its competition via Video Marketing

The pristine white silicon giant needs no introduction when it comes to tech, innovation, and pop culture. All of us have been there - lusting over…

Content Marketing ROI: How to Measure (And 5 Metrics That Matter)

Did you know that only 31% of B2B marketers could demonstrate excellent or very good ROI from content marketing in 2020?

The Importance of Content Marketing in your Digital Marketing Plan

Content Marketing is one of your most powerful tools as a marketer. Yes you heard me right, The Most Powerful Tool!

10 Reasons Why Content Marketing is Crucial for Your Business

How often do you refer to Hubspot for marketing knowledge? 

Content Marketing Strategy during a Pandemic

We are already 20 days into the new year, and you are still struggling with your 2021 Content Marketing strategy. Worry not; as we go through some of…

Content That Boosts Engagement

Many different elements form a successful digital marketing strategy! From social media to search engines, it can be hard to know where you need to…

Top 15 High-Performing Types of Content Marketing to Boost Audience Engagement

Are you encouraging yourself to come up with innovative ideas and new ways to share your brand information? Are you experimenting with the various…

It’s 2020: Is Blogging Required For My Business?

One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through blogs. They…

8 Brands Doing Content Marketing Well During COVID-19

In a global pandemic, creating brand content is not on the list of priority for most brands. Brands will now reconsider the expectations of their…

Content Marketing : An Essential Guide

In Seth Godin's words, "Content Marketing is the only marketing left" reveals the high importance of content marketing! The reason being, - it is…

11 Indian Brands that are rocking Content Marketing

Content is the King, Social Media is Gasoline, there’s no second guessing that!

The Power of Webinars

As a brand, getting facetime with Leads and Visitors is a big advantage. Today, we all run against time and still are unable to catch up with as many…

LinkedIn for B2B Marketing

But you can’t limit its use to just network, stay in touch with people, and find new jobs. It’s way beyond that!

How To : Scripting for Amazing Video Content.

According to a report by Hubspot, 4 of the top 6 channels where humans consume video content are social channels. In addition to this, a Facebook…

Key reason why you need to know your audience segment

You can’t target everyone! Every Content Marketeer worth his salt knows that and makes it a top priority to segment their target audience. They spend…

6 things to keep in mind as content marketers

Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…

A simple content trick to grab your audience’s attention

Imagine this situation for a moment, you are really enthusiastic about content marketing and decided to add it to your marketing mix.  So you spend…

7 Benefits of Using Storytelling in your Content Strategy

While browsing through your social feed, have you ever felt a strong urge to stop and notice a particular piece of content? As you go through it, You…

Snapchat’s First Speech Recognition Tech Marks a New Future for Digital Marketing

This month started off on a high note with Snapchat announcing its speech recognition technology. The company has launched new lenses that would…

Marketing - Are you Managing it?

"Marketing is telling a story about your product to people who want to hear it in an interesting way.” The statement highlights 3 key elements of…

how long will you wait for Your Water ?

Recently, I saw an activation campaign video created for Water.org. The purpose was to spread awareness about the organisation and get donations for…

Will Content Marketing Continue to Work in 2018 ?

Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…

The Current State of Digital Marketing

Marketing is an art of making a product or service interesting and attractive to your audience. It's about conveying the real value of the product to…

Quick Start Guide to Setup your Social Media Channels

Social Media brings individuals, friends, families, businesses and organizations together on to a unified platform. The core idea of all social media…

4 must-haves Social Media Trends in your 2018 Marketing Strategy

As a Digital Marketer, I am always looking to adopt trends early-on that can translate to social media success. This not only allows one to…

Resolving the Differences between a Blog Post and a White Paper

In this era of online marketing, content marketing has proved to be one of the best forms of marketing. B2B companies use the most of this & try to…

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