Components Of A Sales Transaction

Sometimes back i had a discussion with a friend on how everyone should have sales skills these days. The discussion reminded me of Phil Knight the…

Marketing - Are you Managing it?

"Marketing is telling a story about your product to people who want to hear it in an interesting way.” The statement highlights 3 key elements of…

How to Act upon your ideas

You read in an earlier blogpost by Amjad on why its important to act upon our ideas.  This post should give you some idea on How. It doesn’t matter…

Why its Important to Act Upon our Ideas

Over the years I've thought of many potential product ideas but for some reason didn't pursue them. Everytime i hear of a success story i get more…

The Hiring Hustle

It’s no easy task to start a company. Having done it once earlier, i thought it might be simpler. But No! Every time it’s different.

Marketing - Are you Playing the Game?

You are running a business and feel that you are fighting an uphill battle daily. Then this article is for you! You have a good product but are…

Google AMPlifies your Emails

Email has always been one of the most productive channels when it comes to driving positive ROI in digital marketing. However, it hasn’t changed for…

Are You a Social (Media) Animal / Business - Part 1

Social Media has become the norm when we talk of starting a business, service or a brand. Even established brands are taking it seriously over other…

Few tips to help you stay on top of your next digital campaign

Every Marketing manager will agree that you can never have enough time when planning a campaign. However according to Parkinson's law “A task will…

Create a Brilliant Social Media Experience using CRAP

Social Media is primarily a visual medium and the player that has the most visually riveting content has an edge over the others. Therefore, Design…