30 Game Metrics to Track User Loyalty in Online Games

You've spent countless hours to plan the game's ins and outs, nailing it down from the stages to the characters. So what's next? How will you ensure…

Is Online Gaming the New Social Media?

Social media and online gaming were two distinct entities. There was less overlap between the two, the reason being their separate audiences.

Effective Crisis Management & Communication to Empathize with the World Market

COVID-19 is like an ancient plague brought upon us. It originated from China but the adverse effect is not only extreme in China, the epicenter of…

Impact of COVID-19 on Online Shopping Behaviour and ECommerce

It's not too early to conclude that the global COVID-19 pandemic is likely to be one of 2020's defining events, which will have consequences that…

Instagram Feed VS Instagram Stories

When Instagram first popped onto the scene back in 2010, it was just like any other social platform; filled with selfies, pets, and pictures of food.

Benefits of Video Marketing for Your Business

Video Marketing is all over the web. Look no further than your favorite brands, your Facebook, your Instagram, your YouTube homepage, there it is…

Organic Influencers: The Future Of Influencer Marketing

When we talk about influencers, people mostly think in the traditional sense: celebrities or people who are known to have massive followings on…

Common Mistakes and Challenges to Avoid in Event Marketing

As an event planner, you might underestimate the amount of time and work needed to plan a successful event and often make common mistakes along the…

Brands Doing Instagram Right

The most successful B2B brands on Instagram recognize that the channels being ignored are the channels where opportunities lie.

B2B Marketers Shouldn't Ignore Instagram

Instagram has taken the social media world by storm. Currently, the platform has more than 7.7 billion users.