Recently, I saw an activation campaign video created for Water.org. The purpose was to spread awareness about the organisation and get donations for…
Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…
Marketing is an art of making a product or service interesting and attractive to your audience. It's about conveying the real value of the product to…
Social Media brings individuals, friends, families, businesses and organizations together on to a unified platform. The core idea of all social media…
Experiential Marketing, also known as event marketing has always been the dark horse when it comes to marketing channels. However, there is no…
As a Digital Marketer, I am always looking to adopt trends early-on that can translate to social media success. This not only allows one to…
Over the last few years, Influencer marketing has gradually become one of the most effective ways to promote your brand. It is a trend that continues…
Facebook released its new policies on Jan 11th 2018 with an intention to bring back the social onto its platform. With this latest update from the…
As of September 2017, there are 800 million monthly active users on Instagram. The user-base keeps growing more and more as Instagram is constantly…
In this era of online marketing, content marketing has proved to be one of the best forms of marketing. B2B companies use the most of this & try to…