They updated Instagram Again!

With over 800 million users - Instagram is one of the leading Social media platforms of the day. What makes it so popular; you ask? A neat,…

The Importance of Whatsapp Business

Gone are the days, when we used messaging for communication with friends or families. We still do it - but with users getting information at the tap…

how long will you wait for Your Water ?

Recently, I saw an activation campaign video created for Water.org. The purpose was to spread awareness about the organisation and get donations for…

Will Content Marketing Continue to Work in 2018 ?

Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…

The Current State of Digital Marketing

Marketing is an art of making a product or service interesting and attractive to your audience. It's about conveying the real value of the product to…

Quick Start Guide to Setup your Social Media Channels

Social Media brings individuals, friends, families, businesses and organizations together on to a unified platform. The core idea of all social media…

How to maximise ROI on your Experiential Activation Campaigns?

  Experiential Marketing, also known as event marketing has always been the dark horse when it comes to marketing channels. However, there is no…

4 must-haves Social Media Trends in your 2018 Marketing Strategy

As a Digital Marketer, I am always looking to adopt trends early-on that can translate to social media success. This not only allows one to…

Why Influencer Marketing should be part of your digital strategy

Over the last few years, Influencer marketing has gradually become one of the most effective ways to promote your brand. It is a trend that continues…

Our thoughts on the new Facebook policy update

Facebook released its new policies on Jan 11th 2018 with an intention to bring back the social onto its platform. With this latest update from the…