Snapchat’s First Speech Recognition Tech Marks a New Future for Digital Marketing

This month started off on a high note with Snapchat announcing its speech recognition technology. The company has launched new lenses that would…

Increase Brand Visibility this Friendship Day

“Walking with a friend in the dark is better than walking alone in the night.” As Hellen Keller notes, the greatest gift of life is a friendship as…

Whatsapp Fights the scourge of Fake News, Hoaxes with Print Ads

As Facebook-owned Whatsapp comes under the scanner for having become a platform to slew hatred, mobilise mobs and spread false information, the…

Instagram to Engage Users with Questions and a Permanent Stories Bar

Amid its latest string of updates, Instagram is now testing two more features - one is to help users get answers to any questions that they might…

Facebook Tightens Policies to Ensure Better Ad Transparency

In the wake of Twitter’s Ads Transparency Center launch, Facebook too has come up with its own way of providing details on an ad listed by any page…

Instagram Rolls out Group Video Chat Feature Making the App more Intimate

May 1, 2018 marked a new beginning in the history of social media. On this day, Facebook announced several attractive features for Instagram. One…

Here’s how the Facebook Customer Chat Widget can Help You Build Brand Value

Social media has made it simpler for customers to communicate with Brands. Facebook being the world’s largest social network with 1.2 billion monthly…

IGTV - Instagram's new video streaming hub unlocks fresh possibilities

Instagram goes brave with its new IGTV app - this lets you view and create long-format vertical videos extending to an hour long. In a strong clash…

The story of the world’s first 360 VR Google Doodle

Google doodles are those unmissable & attractive little drawings that Google uses to commemorate important events, people and personalities. Over the…

Mother’s Day is Great for Mums But Even Better for Marketers

Motherhood: All love begins and ends there. This quote by Robert Browning sums it all up - our stories began with our mothers. Their love,…