Create a Brilliant Social Media Experience using CRAP

Social Media is primarily a visual medium and the player that has the most visually riveting content has an edge over the others. Therefore, Design…

Business Lessons learnt from Havells Founder, Shri. Qimat Rai Gupta

Recently i was watching videos from the F8 Conference, where Mark Zuckerberg launched Facebook’s goals for the next 10 Years. We’ve heard so many…

Social Media Strategy vs Social Media Tactics

One of the major buzz words of the current digital scene is Social Media Strategy. Everyone seems to be doing it and talking about it. However, we…

Trends that Indian digital marketers should focus on

With almost 500 million active internet users and more then 200 million active users of social media in 2017, India is rapidly growing into a massive…

Whatsapp Business - The Indian Small Businesses Ka Jugaad

India has a diverse population consisting of multiple regional ethnolinguistic groups. In simpler words - “Unity in Diversity.” What’s amazing is the…

They updated Instagram Again!

With over 800 million users - Instagram is one of the leading Social media platforms of the day. What makes it so popular; you ask? A neat,…

The Importance of Whatsapp Business

Gone are the days, when we used messaging for communication with friends or families. We still do it - but with users getting information at the tap…

how long will you wait for Your Water ?

Recently, I saw an activation campaign video created for Water.org. The purpose was to spread awareness about the organisation and get donations for…

Will Content Marketing Continue to Work in 2018 ?

Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…

The Current State of Digital Marketing

Marketing is an art of making a product or service interesting and attractive to your audience. It's about conveying the real value of the product to…