One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through blogs. They are an inexpensive way for businesses to drive traffic to their site, enhance inbound marketing efforts and attract more prospective customers.
You are reading one right now!
Do you know the reason behind this?
Let’s think about this for a second!
People read blogs to acquire information, learn a process and analyse market trends. When you provide either or all of the above to your target audience, you increase the visibility of your brand to the people who don’t even know you exist.
In the same way, the people who already know you, want to know about your brand’s newest products or the new features of your existing products and what goes on behind the scenes to create them.
People want to know the story behind their favorite brands and feel confident that they are making the right choice.
And a blog can do all these for your brand and even more.
Every business, whether big or small,is realizing that blogs are very convenient when it comes to sharing opinions, ideas, and thoughts.
At the same time, they are essential for creating brand awareness, developing a community, growing a loyal fan base and building a brand.
In short, blogging is an inexpensive way for your brand to drive traffic to your site.
You can also make blogs on your website and then create posts around the same for your social media platforms. This will help you drive traffic from your social media to your website.
By writing relevant blogs you show your customers that you are well-versed in your field. They will trust you to supply what they need. Fresh content in your blog can also beat out your competitors in the search engine results page. This way you can increase your SEO.
According to Hubspot,
53% of marketers say blogging is their top content marketing priority
2 million blog posts are written and published each day
8 out of 10 marketers say blogs are the most commonly produced content type by both B2B and B2C companies
Titles with 6-13 words attract the highest and most consistent amount of traffic
Image Source - https://blog.marketveep.com
Here is a quick tip for writing blogs:
Know your audience first !
Create buyer personas: semi-fictional representations of your ideal customers, based on market research and real data about your existing customers.
Once you have yourtarget group clear in your mind, select the blog topic according to what would appeal to them.
Market Research Tip: Use Google Analytics to find out who are the visitors to your site.
Make your blogs interesting for your readers. They should take interest while reading your blog. Write using an active voice and address your reader as ‘YOU’, it makes it relatable.
And the most important thing, don’t forget to use the main keywords in your blog. Keep a look out for relevant and trending keywords before you start off with the blog.
If a lot of people are searching on a keyword, it means a lot of people are curious about that topic.
And the most important place for your keyword to appear is the URL and title of your blog.
These are the award winning blogs of some brands.