“Walking with a friend in the dark is better than walking alone in the night.”
As Hellen Keller notes, the greatest gift of life is a friendship as each friend is special in their own way. Old or young, friendship is for all and there are memories with friends we all have cherished over the years. This emotional feeling is what social media platforms tap to exist - whether it’s Facebook, Twitter or Instagram, your friends become your biggest fans and followers on these sites.
We list down some effective methods for a successful Friendship day marketing:
Video over Still images
Nothing quite works like a video shared in the social space where several viewers have access to it, watch it repeatedly and share the videos with others. In no time, a video can become one of the best mediums to share content.
For example, the Pepsico India’s #BackToSchool campaign was an effort to bring back the nostalgia related to school friends. Within four days of its launch, the video had been shared 2.5 lakh times with more than 5 lakh views.
Even the Domino’s India ad is relatable and relevant especially in today’s technological era.
This Vodafone Ad last year was created around a simple premise asking the youth to Look Up from the phone screens to find a real friend. This easily garnered more than 1 lakh views.
Contests and Offers for better brand visibility
Facebook has about 2.2 billion active users worldwide, and Instagram recently declared a billion monthly active users. Given this wide reach, every digital marketer can leverage these platforms with attractive offers, discounts, and polls where people can tag their friends.
You can choose to talk about the different kind of friends one has and ask people to tag them on the campaign post for an offer. Give Discounts to those who come to your site on Friendship day and take a particular action or someone who downloads your app can also be a great tactic. Moreover, lucky draws and giveaways are fantastic ideas that generate good results all around.
Take, for instance, KFC Frundz Zone’s video with Mallika Dua talking about the different kinds of friends she has. The brand connects with the audience through Mallika as she asks people to tag their friends and share a KFC Bucket Chicken with them.
Similarly, Dairy Milk’s #Madfie campaign got a lot of social recognition, as the brand urged fans to share their mad moments with their friends on Twitter.
The Result - both celebrities and commoners were hooked on to the campaign that gave rise to a massive chain of tweets.
Dove too offered women the chance to wish their friends with chocolates, accessories and friendship bands that they could choose and pick. The idea was promoted through the brand’s web banners.
Pictures and Pop-Ups with low prices, wishes, and gifts on your Website
Your digital marketing campaign can only be successful if your website and app are in tandem with what your social media channel proclaims. If you have posted a giveaway on Facebook for the D’Day, your website should also inform users of the same. Attractive images wishing Happy Friendship Day and luring viewers to a landing page where they give their information and get a giveaway are ways you can update your website ahead of the occasion. Offers and discounts should be clearly mentioned through pop-ups and creatives both on mobile and website.
A Friendship day, just like Valentine’s is a great day to offer your brand products in pairs, so people can easily book one for themselves and get another one for free for their friend. You can also opt to offer complementary products or group keychains that can be gifted to a comparatively bigger group. Whatever campaign you plan, make sure your customers are made aware of the same way before. This can be done through websites, social media, and email funnels.
Introduce Gift Vouchers and Hampers with Coupon Codes
Emails with a promo code again are great temptations for the customers. You can either offer a gift voucher that your customers can redeem and use for a treat with their friends or provide gift hampers to people who come to your store or buy products online from your brand ahead of Friendship Day. Brands like Ferns n Petals and e-commerce stores such as Snapdeal have come up with gift vouchers with 15% off and 75 Rupees discount coupons.
Malls and shopping complexes are places where people are more likely to notice your brand and marketing campaign. So why not leverage this platform to indulge in some entertaining Flash Mobs and live activation campaigns? People can win gifts, vouchers, coupons, chocolates or even an instant picture with their friend. Live streaming a flash mob is also an option - this might get a lot of traction online.
It’s only once-a-year opportunity that digital marketers can truly explore and indulge in. If you want to have an everlasting impression as a brand just like Dairy Milk, Kit Kat and Domino’s, design a campaign where you subtly plug-in your brand and make it look like a seamless part of the whole activity. Take inspiration from these ideas and infuse your own creativity to churn out the best marketing campaigns meant to celebrate the different aspects of friendship and the various types of friends.
Get to know amazing friendship stories of your customers and make this a truly happy Friendship Day for your business as well!