Why has Artificial Intelligence (AI) become such a hot topic among marketers?
As it simplifies our life - right?
Today, every touchpoint that one has with a brand is a data point that can be tracked and measured. We're dealing with an incredible amount of data, and it is imperative to handle, process, analyze, mine insights, and finally optimize our campaigns.
Sure we all know data is good to have. However, the true power of data is when you turn data into meaningful insights and take action at lightning speed. In other words, one of the most important benefits of AI Marketing is the speed with which marketing tasks are completed and performed.
AI assists marketers to multiply the number of campaigns they develop, and then accurately define which campaign to send to a particular cohort.
Marketers today are constantly on the lookout for new strategies to locate and entice their ideal audience.
Here Artificial Intelligence (AI) comes into the picture.
Artificial intelligence helps marketers to better understand their customers and improve their experiences.
Customers' personas can be simply created with billions of data points collected by AI algorithms. On-site interactions, geographic specials, buying habits, previous interactions/communications, referral sources, and more are among them. Customer segmentation can then be done more efficiently.
Marketers utilize AI-powered marketing to create a predictive customer analysis and create a more targeted and personalized customer experience, effectively increasing ROI on each customer interaction.
Consider the last time you went to an online store. You come across a page with things you might like, as well as options for exactly what you want to buy.
AI analyses the things you've bought in the past and makes recommendations based on your preferences. This is an example of how personalization improves the consumer experience with AI.
Did you know that 38% of customers believe that AI will boost customer service in the near future and 73 percent of them are open to AI-based firms?
Over the past few years, technology has rapidly evolved. Artificial intelligence (AI) is now influencing many facets of life via smart devices, chatbots, and even self-driving automobiles.
All of these are intended to recognize consumer requirements and preferences in order to provide personalized customer experiences.
Artificial Intelligence advancements are providing businesses with improved opportunities. AI can aid in the development of more effective marketing strategies, the enhancement of the customer journey, and the transformation of how firms attract, nurture, and convert prospects.
The image below illustrates how AI and machine learning can be used at every stage of the customer lifecycle.
IBM, Google, Facebook, Tesla, Starbucks, Amazon, Microsoft, and Uber are just a few examples. What is it that they all share in common?
They've all started using AI in their marketing strategies.
Role of AI in Digital Marketing
Let’s look at how artificial intelligence is assisting marketers.
The power of voice search is the most crucial thing to know about AI in SEO. Siri, Cortana, and Alexa, among other voice search tools, have altered search queries. Question terms such as "how," "where," "what," "who," "when," "why," "close," and "nearby" are now query triggers. As a result, we've had to adjust our keyword planning technique as well.
If you're a designer, you're already familiar with AI website design and the Grid's operation. The Grid is referred to as the website of the future, and it may be a website that designs itself without the assistance of humans. And that's just the beginning—we're only at the tip of the marketing iceberg.
The ability to reach the right audience is a prerequisite for any advertising campaign's success. Businesses can target people more easily using AI in digital marketing.
AI gathers data from users, analyzes it, and forecasts future behavior. Brands can target adverts based on the user's choices using this information.
When we talk about AI in advertising, how can we miss personalization? Brands are pushing to include personalized experiences into their marketing strategies.
AI is already being used by brands to make the shopping experience more interactive. It can make product recommendations and make product recommendations and assess what your consumers will enjoy more and produce an engaging and amusing encounter faster than any human.
How Brands are Using AI?
Customers can design their own sneakers in-store with Nike's new AI approach. Customers can put on blank Nike Presto X sneakers and customize them with their own graphics and colors as part of the "Nike Makers' experience." The system then projects the design onto the blank shoes using augmented reality and projection devices. The designs are printed on the sneakers and are ready for purchase in about 90 minutes.
This consumer-engagement element not only increased sales but also allowed the sneaker brand to gather information about client preferences. Nike then combined this information with machine learning algorithms to create new items and provide customized product recommendations and marketing messages to customers.
Netflix is one of the most well-known companies that use artificial intelligence in Marketing. Robots develop style possibilities for TV program banners in several languages, which designers can choose from to speed up content localization.
Facebook is employing artificial intelligence to decipher the photographs that people upload. This allows the social media platform to use screen reader software to describe the image's content to visually challenged viewers. It also aids Facebook's ability to better target users for paid ads.
Elon Musk once said, “We’re going to have the choice of either being left behind and being effectively useless or like a pet—you know, like a house cat or something—or eventually figuring out some way to be symbiotic and merge with AI.”
AI in marketing is already generating some of the most significant advancements in overall consumer experience, from insightful insights to personalized product suggestions and technology-enabled help. What recent examples of AI in marketing have picked up your interest?
Do you think AI will become a necessity in the digital age? Have you tried to use AI in your marketing strategy? Please let us know your views!