Video Marketing is all over the web. Look no further than your favorite brands, your Facebook, your Instagram, your YouTube homepage, there it is successful video marketing that has found its way to your eyes.
If Video Marketing is the future, then the future is here. You’re at the right place if you think it's worth putting your mind and money to create marketing videos.
With our hectic schedules, people would often prefer to watch a two-minute video versus taking 15 minutes to read the same information.
More and more video content is being watched now than ever before.
According to a research by Hubspot, 81% of businesses use video as a marketing tool, up from 63% over the last year. And 78% of people watch online videos every week, and 55% view online videos every day.
Make Video Marketing your forward-facing marketing strategy that integrates engaging video into your marketing campaigns.
Video Marketing can be used for all aspects of your business from building customer rapport to promote your brand, services or products.
You might still have your doubts. Is it really worth to consider using videos for promoting your business as it require more effort? Do you have enough resources to create and use video content in your marketing as Video Marketing is a costly option?
Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there.
However, the benefits outweigh all of this. Following are the benefits, why you should use Video Marketing right now.
Most Popular Format on Social Media
Video is the most popular format on social media having good reach.
One big difference on social media is that videos are generally discovered, rather than sought out.
People will search for a video on YouTube or Google, to learn how to do something, for instance, but on Facebook, Twitter, and Instagram, they’re more likely to find a video when scrolling through their feed.
Catch the Viewer’s Eye
Video content is shown to attract more attention than other forms of content. The current state of content marketing is highly competitive.
Consumers are presented with an excess of content to look at and dedicate their time to reading/viewing. The more captivating your content, the more likely it is to be consumed.
According to Statistica in 2018, 85% of all internet users in the United States watched online video content monthly on any of their devices.
Video Builds Trust
Trust is the foundation of conversions and sales. But building trust should be a goal on its own.
The whole concept of content marketing is based on trust and creating long-term relationships. Stop selling and let the people come to you by providing them with interesting and useful information.
Video content is likely to engage and ignite emotions.
Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form.
YouTubers have become the most powerful social media figure to promote your brand.
74% of marketers say that videos are more effective at generating leads than blog posts.
But using video to generate more leads for your business requires more than just publishing videos. You have to create engaging videos that encourage people to press play and continue watching from beginning to end.
Video is the Easiest Form of Explaining
Are you launching a new product or a service? Create a video to show how it works. 98% of users say they’ve watched an explainer video to learn more about a product or service.
Interactive video is a new type of media that is proven to drive a 47% increase in time spent watching videos and one that 93% of marketers say is effective at educating the buyer.
For example, if the product is complicated, you could choose to view it from multiple angles of your choice while someone demonstrates it, giving you the most comprehensive understanding possible.
Interactive training videos are a great tool for teaching people in a way that not only works but also makes the experience enjoyable.
Video Engages Even the Laziest Buyers
Video is a great tool for learning, but it’s also super easy to consume.
Today’s life is too busy to have time to read long product descriptions or dig deep into services. The modern customer wants to see the product in action.
Video preference is one of the most important driving forces of using video in your content marketing.
Video Is a Traffic-Generating Machine
Video will more consistently keep people on your page for longer periods of time.
People are more likely to visit your website by watching a video on YouTube or other social media channels than they are any other type of content.
This is one of the main reasons why so many B2B businesses have launched their own video websites and are investing heavily in video content.
The more video content you create, the more quality traffic you can draw to your pages which will, in turn, boost your overall SEO in the long run.
Help in Boosting SEO
Search engines look for content that engages viewers. Nothing entices more numerous and longer page views quite like a video.
One of the biggest ways that video content can improve your SEO has to do with Google’s internal algorithm for generating search engine results pages. Keep in mind that Google values two things above all others: the quality of your content, and its relevance to someone’s original search terms.
Not only that, YouTube is the second largest search engine behind Google. If you put your video on YouTube as well as your website, your visibility and opportunity to show up in search is greatly increased.
Video advertising is becoming more and more affordable and widespread. Video adoption grows partly because advances in technology but also because it’s easy to spread across the globe.
If you want to pull your viewers in, connect with them emotionally, and then get them to take the next step, video is the way to do it.