Sucharita

Recent Posts

Snapchat’s First Speech Recognition Tech Marks a New Future for Digital Marketing

This month started off on a high note with Snapchat announcing its speech recognition technology. The company has launched new lenses that would…

Whatsapp Fights the scourge of Fake News, Hoaxes with Print Ads

As Facebook-owned Whatsapp comes under the scanner for having become a platform to slew hatred, mobilise mobs and spread false information, the…

Facebook Tightens Policies to Ensure Better Ad Transparency

In the wake of Twitter’s Ads Transparency Center launch, Facebook too has come up with its own way of providing details on an ad listed by any page…

Instagram Rolls out Group Video Chat Feature Making the App more Intimate

May 1, 2018 marked a new beginning in the history of social media. On this day, Facebook announced several attractive features for Instagram. One…

IGTV - Instagram's new video streaming hub unlocks fresh possibilities

Instagram goes brave with its new IGTV app - this lets you view and create long-format vertical videos extending to an hour long. In a strong clash…

Some Mother’s Day Digital Marketing Insights - Your Brand Cannot Afford To Miss

Just a week to go for Mother’s Day! The thought of what to gift our precious moms on the D’Day is in the air. A great occasion and opportunity for…

Marketers, are you listening? Music Stickers shall now be a part of Instagram Stories

As of September 2017, there are 800 million monthly active users on Instagram. The user-base keeps growing more and more as Instagram is constantly…

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