Amjad Desai

Amjad Desai
Amjad is the Co-Founder of the synclarity and consults with high growth companies on their marketing, content and product strategies to achieve revenue results. You’ll usually find me talking about productivity, marketing, social media, technology, automation, and life in general
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Recent Posts

How much should you pay your SEO agency?

Success in business is all about making the right decisions and investments but most small business owners are at their wits end when it comes to…

Key reason why you need to know your audience segment

You can’t target everyone! Every Content Marketeer worth his salt knows that and makes it a top priority to segment their target audience. They spend…

6 things to keep in mind as content marketers

Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…

A simple content trick to grab your audience’s attention

Imagine this situation for a moment, you are really enthusiastic about content marketing and decided to add it to your marketing mix.  So you spend…

5 ways data can boost your B2B marketing strategy

Ever since big data really took off, savvy B2B marketers took notice and became leaders in data-driven marketing, improving every aspect from how…

Digital Marketing Tools that you need to use in 2019

Ever wondered if you could achieve your goals and scale your business much faster –  if only you knew digital marketing tools better? We know you…

A walk down the meme-ory lane - Top 10 memes of 2018

2018 is already over! And while some of us are happy about it, some still can’t come in terms with the fact that it’s gone. But there is one thing to…

Advertisers, rejoice! Facebook eases out video ad creation on Smartphones

Earlier this month, the social media giant launched a framework to convert still images and text assets or a company logo into a mobile-first video…

Google Lengthens its Ad Content with more characters to Text Ads

With all the updates going on in the social media networks, why should Google stay behind? The search engine company will provide marketers with the…

Increase Brand Visibility this Friendship Day

“Walking with a friend in the dark is better than walking alone in the night.” As Hellen Keller notes, the greatest gift of life is a friendship as…

Components Of A Sales Transaction

Sometimes back i had a discussion with a friend on how everyone should have sales skills these days. The discussion reminded me of Phil Knight the…

Why its Important to Act Upon our Ideas

Over the years I've thought of many potential product ideas but for some reason didn't pursue them. Everytime i hear of a success story i get more…

Google AMPlifies your Emails

Email has always been one of the most productive channels when it comes to driving positive ROI in digital marketing. However, it hasn’t changed for…

Few tips to help you stay on top of your next digital campaign

  Every Marketing manager will agree that you can never have enough time when planning a campaign. However according to Parkinson's law “A task will…

Business Lessons learnt from Havells Founder, Shri. Qimat Rai Gupta

Recently i was watching videos from the F8 Conference, where Mark Zuckerberg launched Facebook’s goals for the next 10 Years. We’ve heard so many…

Trends that Indian digital marketers should focus on

With almost 500 million active internet users and more then 200 million active users of social media in 2017, India is rapidly growing into a massive…

how long will you wait for Your Water ?

Recently, I saw an activation campaign video created for Water.org. The purpose was to spread awareness about the organisation and get donations for…

Will Content Marketing Continue to Work in 2018 ?

Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…

The Current State of Digital Marketing

Marketing is an art of making a product or service interesting and attractive to your audience. It's about conveying the real value of the product to…

How to maximise ROI on your Experiential Activation Campaigns?

  Experiential Marketing, also known as event marketing has always been the dark horse when it comes to marketing channels. However, there is no…

Why Influencer Marketing should be part of your digital strategy

Over the last few years, Influencer marketing has gradually become one of the most effective ways to promote your brand. It is a trend that continues…

Our thoughts on the new Facebook policy update

Facebook released its new policies on Jan 11th 2018 with an intention to bring back the social onto its platform. With this latest update from the…

Resolving the Differences between a Blog Post and a White Paper

In this era of online marketing, content marketing has proved to be one of the best forms of marketing. B2B companies use the most of this & try to…

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