Success in business is all about making the right decisions and investments but most small business owners are at their wits end when it comes to…
Amjad Desai
Recent Posts
You can’t target everyone! Every Content Marketeer worth his salt knows that and makes it a top priority to segment their target audience. They spend…
Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…
Imagine this situation for a moment, you are really enthusiastic about content marketing and decided to add it to your marketing mix. So you spend…
Ever since big data really took off, savvy B2B marketers took notice and became leaders in data-driven marketing, improving every aspect from how…
Ever wondered if you could achieve your goals and scale your business much faster – if only you knew digital marketing tools better? We know you…
2018 is already over! And while some of us are happy about it, some still can’t come in terms with the fact that it’s gone. But there is one thing to…
Earlier this month, the social media giant launched a framework to convert still images and text assets or a company logo into a mobile-first video…
With all the updates going on in the social media networks, why should Google stay behind? The search engine company will provide marketers with the…
“Walking with a friend in the dark is better than walking alone in the night.” As Hellen Keller notes, the greatest gift of life is a friendship as…
Sometimes back i had a discussion with a friend on how everyone should have sales skills these days. The discussion reminded me of Phil Knight the…
Over the years I've thought of many potential product ideas but for some reason didn't pursue them. Everytime i hear of a success story i get more…
Email has always been one of the most productive channels when it comes to driving positive ROI in digital marketing. However, it hasn’t changed for…
Every Marketing manager will agree that you can never have enough time when planning a campaign. However according to Parkinson's law “A task will…
Recently i was watching videos from the F8 Conference, where Mark Zuckerberg launched Facebook’s goals for the next 10 Years. We’ve heard so many…
With almost 500 million active internet users and more then 200 million active users of social media in 2017, India is rapidly growing into a massive…
Recently, I saw an activation campaign video created for Water.org. The purpose was to spread awareness about the organisation and get donations for…
Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…
Marketing is an art of making a product or service interesting and attractive to your audience. It's about conveying the real value of the product to…
Experiential Marketing, also known as event marketing has always been the dark horse when it comes to marketing channels. However, there is no…
Over the last few years, Influencer marketing has gradually become one of the most effective ways to promote your brand. It is a trend that continues…
Facebook released its new policies on Jan 11th 2018 with an intention to bring back the social onto its platform. With this latest update from the…
In this era of online marketing, content marketing has proved to be one of the best forms of marketing. B2B companies use the most of this & try to…