Marketing

Augmented Reality: A Game Changer in Marketing

Today's economies are being driven primarily by customer expectations and desires. 

With the advancement in technology, what becomes more essential for you is  to keep up with the constant change in customer desires.

Augmented Reality changes the way you engage with your clients. The new strategies for the virtual reality user experience include customers and enhance the product or service being offered. 

AR is the ability to incorporate visual elements with the help of a camera to experience a live image. 

In the live view, it may or may not communicate with the elements. However, what differentiates it from Virtual Reality is the inclusion of a live view.

The first most prominent example of AR was the Pokemon Go with its antic features that shook the whole world. 

The integration of the real and the digital world is not only incredible, but unstoppable.

Unknowingly, we have also progressed in how we use our devices to make calls to us from clicking the button to asking Siri and Alexa.

The user experience is profoundly affected because people want to see their real-world through the digital lens. New technology innovations are coming to market to connect with customers in a whole new way.

Augmented Reality is an emerging marketing trend that allows brands to provide their customers, a unique experience with the convenience of a single tap on their mobile devices. 

Mobile has become one of the most important forms of media in which consumers communicate with brands and make decisions about purchases.

When it comes to driving sales and enhancing brand value through mobile devices, AR gives you another tool in your belt.

Augmented Reality Improves Customer Experience

AR has emerged as a revolutionary tool through modern technologies that offers you  an endless opportunity to communicate with your customers on their mobile devices in three-dimensional terms. 

Customer interaction with augmented reality is a modern digital paradigm that turns the consumer journey into an immersive virtual experience.

Here are the ways AR does this:

Try Before Buy Experience

Trial rooms, cosmetic samples and many other similar ideas attest to the success of the selling strategy that consumers have always liked to check out items before the final purchase.

Brands such as Sephora and L'Oreal have formed partnerships to allow their customers to digitally see how makeup will look at them. 

Talking about apparel shopping, customers are expected to haul piles of clothing items into the dressing room.

Brands such as Topshop and Timberland have been at the frontline of designing AR fitting and changing rooms to give their customers a virtual experience of enabling consumers to press a finger-tap into a digital apparel library.

virtual experience

Source: https://www.letsgoosocial.com/

Customer Feedback

Using AR to heed customer feedback is one of the most successful ways of improving customer travel. 

You can use your customer service software's AR feature to remotely address customer problems. 

Neither you nor your customer need to bear the hassles of several lengthy email or telephone calls. That definitely fosters a positive experience for the customer.

Branding with AR

Augmented reality by incorporating a virtual dimension will take branding materials like business cards and brochures to the next level. 

Users can scan printed materials with their mobile devices to gain access to a variety of apps that will give them more knowledge and ways to get in touch with the brand.

For example, a user can scan a brochure in the right place to pull up a video that highlights some aspect of the information being communicated, adding a dynamic element to the brochure's static text.

Augmented Reality is Reshaping the Way We Experience the World

Within this ever-evolving world, the distinctions between science fiction and the reality of science easily blurred. 

What we imagined a decade ago is now a reality, and in the next decade or even earlier what we are dreaming might go into common use! 

It's become clear over the years that AR has the ability to catch our imagination like no other technology can. 

This technology is at the very forefront of the global digital revolution – it's built into multi-industry solutions. 

While it has made a major contribution to bringing the entertainment industry to ever higher heights. AR has a lot to bring to other fields including education, transportation and tourism as well.

From social media filters to medical procedures, scope of AR is growing rapidly, as it combines elements of the virtual world and the real world in harmony, thus improving the way you see, hear and experience things.

Best Use of AR Marketing by Companies

AR makes branding interactive, that enables marketers and advertisers to reach out to customers in entirely new ways. 

Many businesses have already adopted this cutting edge technology. Here is a list of some of AR marketing's most impressive cases.

HubSpot’s HubBot Chatbot

The use of Chatbot technology has steadily increased since its launch only a few years ago and more B2B businesses are making chatbots a prominent component of their business models.

Visitors to the HubSpot website are greeted by its HubBot chatbot, which acts as an automated gatekeeper to place the current or future customers of the organization in contact with the most appropriate person to answer any questions it can not answer.

Ikea Place

Ikea Place enables users to position virtual Ikea furniture in their own home so that they can see how it would look like once it's put together. It also provides a 3D feature in its catalog app. 

Ikea Place

Source: https://vrscout.com/

The AR tool can help shoppers make more educated choices that could improve sales through the app.

Modiface on Amazon

L'Oréal's Modiface is another of the best-known retail AR examples, with the feature that enables consumers to digitally try making through the brand's app. 

The company also rolled out Modiface on mobile for Amazon customers, enabling them to digitally add the make-up looks on live images and videos as well.

Augmented Reality is The Future of Marketing

The age of Augmented Reality in advertising and marketing begins as technical technology progresses. 

Companies continue to adapt the Augmented Reality technology and press forward to provide the end user with a realistic view of their goods and services.

Augmented reality advertising offers a huge advantage to advertisers, as this technology makes advertisements entertaining, interactive and effective. 

This cutting-edge technology has already been adopted by many businesses and more are expected to follow the trend.

It's a fact that businesses investing in augmented marketing technology enjoy the benefits of looking at the world in a different way while still reaping the rewards of their investment.

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