13 Content Formats for A Successful Content Marketing Campaign

Whether you're a marketer or a lead strategist, creating a successful content marketing campaign is quintessential in the B2B landscape. Observing…

10 Content Ideas For LinkedIn B2B Marketing

Some people think of LinkedIn as a job search engine. Others use it as their only source of social media while at work. LinkedIn has been viewed as a…

How B2B Marketers Can Use LinkedIn in 2022

LinkedIn is a great platform for B2B marketing and one of the fastest-growing social media networks. It efficiently creates the solidly professional…

Benefits of Repurposing Content [ Free Template To Start Repurposing ]

Audiences today devour content at an unusual rate. 

Understand LinkedIn Analytics To Grow Your Company Page

LinkedIn has slowly but steadily crawled to the top and become the most preferred social platform for company growth. 

How Apple stands out from its competition via Video Marketing

The pristine white silicon giant needs no introduction when it comes to tech, innovation, and pop culture. All of us have been there - lusting over…

Maximize Your Company's Presence On LinkedIn

LinkedIn is a valuable resource for businesses that are looking to hire top talent, generate leads, or raise brand awareness. Given the current…

How Brands Are Using AI To Deliver Better Strategy, Data and Innovative Ideas

Why has Artificial Intelligence (AI) become such a hot topic among marketers? 

Content Marketing ROI: How to Measure (And 5 Metrics That Matter)

Did you know that only 31% of B2B marketers could demonstrate excellent or very good ROI from content marketing in 2020?

The Importance of Content Marketing in your Digital Marketing Plan

Content Marketing is one of your most powerful tools as a marketer. Yes you heard me right, The Most Powerful Tool!

10 Reasons Why Content Marketing is Crucial for Your Business

How often do you refer to Hubspot for marketing knowledge? 

Content Marketing Strategy during a Pandemic

We are already 20 days into the new year, and you are still struggling with your 2021 Content Marketing strategy. Worry not; as we go through some of…

Marketing Trends To Watch in 2021

The current COVID-19 pandemic has changed how businesses work. 

10 Must-Have Marketing Tools To Help You Grow in 2021

2020 has been the most unpredictable and challenging year for everyone, including marketers and brands. When the country locked down in March 2020,…

Marketing in 2021 – Reimagining Marketing in the Next Normal

Have you started planning for 2021 in terms of Marketing? 

3 Types Of Social Media Marketing You Shouldn't Ignore

There's much more than just likes and shares in social media marketing! The social media environment of today's world is far bigger than sharing a…

6 Reasons Why Effective Social Media Marketing Strategy is Important

Let's start with one basic fact: your company needs a presence in social media. 

12 Types of E-Commerce Marketing Your Online Store Should Follow

'If you fail to plan, you are planning to fail!' 

Build a Content Framework That Doesn’t Flop

Content marketing is the foundation of all digital marketing strategies taken by any organization. And, the reason is simple — it blends with all…

Creating Captions - The Formula to Success

In a visually driven platform like Instagram; do your captions actually carry value? 

How Will Digital Marketing Help Your SME? - All Your Questions Answered

Almost all businesses have been adversely affected due to COVID-19 pandemic, but small and mid-sized businesses are disproportionately bearing the…

How to Create Content on the Fly

At the start of every new month; social media managers have this one main problem to tackle; the social media calendar. Whether it’s on an excel…

Local SEO: An In-Depth Guide to Drive Your Local Customers in 2021

It is estimated that more than half of Google searches are done with "local intent." This suggests that when they search for something, one out of…

Content That Boosts Engagement

Many different elements form a successful digital marketing strategy! From social media to search engines, it can be hard to know where you need to…

The "New Normal" of Email Marketing

With all the digital marketing strategies available to you, you may ask, what is the value of email marketing? 

Top 15 High-Performing Types of Content Marketing to Boost Audience Engagement

Are you encouraging yourself to come up with innovative ideas and new ways to share your brand information? Are you experimenting with the various…

Stories: Rising Face of Social Media Marketing

The Story format of social media will soon overtake feed-based messages. Invented by Snapchat and amplified by Instagram, Stories could become the…

Augmented Reality: A Game Changer in Marketing

Today's economies are being driven primarily by customer expectations and desires. 

Voice Marketing Guide for 2021

Voice search is taking off among consumers who are smitten with the latest home voice assistant devices, such as Amazon's Echo and Google Home. The…

Boost Event Attendance Through Social Media

Does your business conduct events? Ever wondered if there was a more creative and engaging way to market your event? 

Strengthen Your Mobile Marketing Plan for 2020

We all live in a Mobile-first world! Most of us start and end our day with mobile phones. It’s the first thing needed after waking up in the morning…

Mobile Wallet Marketing to Increase Consumer Engagement

Each year mobile devices broaden their role in digital marketing!

Key Trends for Your 2020 Mobile Marketing Plan

Technology opens up new opportunities for brands every day where mobile marketing plays a significant role.

It’s 2020: Is Blogging Required For My Business?

One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through blogs. They…

Google is Releasing a Video Series for Businesses to Optimize Digital Marketing Opportunities

The current pandemic crisis has made it imperative for business leaders to adopt strategies that allow business continuity, customer stability and…

8 Brands Doing Content Marketing Well During COVID-19

In a global pandemic, creating brand content is not on the list of priority for most brands. Brands will now reconsider the expectations of their…

Google Creates New Resource Listing to Help Brands Manage Campaigns During COVID-19

COVID-19 has fundamentally changed how we live and connect with the world.

Best 10 Game Marketing Examples

Gamers were once seen as outcasts in the schoolyard, work-shy dreamers and lone rangers who struggled to blend into the real world. But now the old…

Pinterest Illustrates New Resources for Businesses to Maximize Their Pin Presence

Like other social media, in the midst of the COVID-19 lockdowns, Pinterest has seen a massive rise in usage. 

Facebook Empowers Educators, Parents and Students to Get Digital !!

Since children spend more time online due to school closures and COVID-19 lockdowns, the possibility of them heading into the darker corners of the…

30 Game Metrics to Track User Loyalty in Online Games

You've spent countless hours to plan the game's ins and outs, nailing it down from the stages to the characters. So what's next? How will you ensure…

Is Online Gaming the New Social Media?

Social media and online gaming were two distinct entities. There was less overlap between the two, the reason being their separate audiences.

Effective Crisis Management & Communication to Empathize with the World Market

COVID-19 is like an ancient plague brought upon us. It originated from China but the adverse effect is not only extreme in China, the epicenter of…

Impact of COVID-19 on Online Shopping Behaviour and ECommerce

It's not too early to conclude that the global COVID-19 pandemic is likely to be one of 2020's defining events, which will have consequences that…

Instagram Feed VS Instagram Stories

When Instagram first popped onto the scene back in 2010, it was just like any other social platform; filled with selfies, pets, and pictures of food.

Benefits of Video Marketing for Your Business

Video Marketing is all over the web. Look no further than your favorite brands, your Facebook, your Instagram, your YouTube homepage, there it is…

Organic Influencers: The Future Of Influencer Marketing

When we talk about influencers, people mostly think in the traditional sense: celebrities or people who are known to have massive followings on…

Common Mistakes and Challenges to Avoid in Event Marketing

As an event planner, you might underestimate the amount of time and work needed to plan a successful event and often make common mistakes along the…

Brands Doing Instagram Right

The most successful B2B brands on Instagram recognize that the channels being ignored are the channels where opportunities lie.

B2B Marketers Shouldn't Ignore Instagram

Instagram has taken the social media world by storm. Currently, the platform has more than 7.7 billion users.

How To Choose The Right Venue For Your Event

In this era of digital world, live events are mostly preferred by the marketers.

Tips and Hacks for Event Marketing

In today’s scenario of buyer-authorised world, marketers need to grasp every opportunity to build relationships and earn the trust of prospective…

Storyboarding for a Marketing Video

You came up with a great idea! In your head, you can clearly visualize the video that is a part of a great video marketing campaign. You map out the…

Ways to Increase Event Registration

So are you planning to organize an event and are wondering how to get more attendees? Sometimes to get people register to your event doesn't go as…

Post Production of Videos

Write Without Fear and Edit Without Mercy – This quote summarises all the work to be done in the post-production stage. There are a lot of things…

Production of Video

In the words of Micheal Litt, the most important call to action in the 21st century is the play button. It is believed that about 500 million hours…

Diversify your Content

‘Content Distribution’ is a very important aspect of content marketing. The terms ‘diversify’ and ‘distribute’ precisely mean that your content need…

The rise of TikTok in India

What is TikTok?

Why B2B Business Should Conduct Events

Event marketing is on the rise and it is an effective marketing strategy. An integral part of your marketing strategy needs to be event marketing.

Email Marketing to Promote Your Event

When it comes to promote an event, few channels deliver good results and the most considered one is email marketing.

Using videos in a marketing funnel

So far into your business, you must have for sure dealt with a video or two. Maybe a product demo, a testimonial or maybe a simple product…

Content Marketing : An Essential Guide

In Seth Godin's words, "Content Marketing is the only marketing left" reveals the high importance of content marketing! The reason being, - it is…

Whatsapp Marketing: The elixir for building traction for your Events

Event marketing is so much more than just selling event tickets. There is an entire process and cycle to be completed to reach the end profitable…

15 Types Of Videos You Can Use For Video Marketing

If there is one industry in digital media that is growing exponentially, it is the video place. According to Wyzowl, Video is progressing rapidly and…

Instagram Hashtags For Your B2B Social Media Strategy

With around 95 million photos posted on it every day, it becomes difficult for Instagram to manage data and efficiently deliver the right content to…

Why should you invest in video marketing

It’s 2019, and digital marketing has become an inherent part of running a business. So is to employ strategies that help you cut through the digital…

Top tools to manage your instagram

So you finally decided to take this whole social media thing seriously for your business and there’s no doubt – your business needs to be on social…

Actionable Event Marketing Strategies for your next event

Planning an event can be overwhelming at first. However, with the right strategies and people in place you can make your event a great success.

HOW TO PLAN YOUR FIRST EVENT

Let’s just get straight to the point. Are you someone who has always thought about conducting an event, but couldn’t figure out where to start? Or…

The Secret to Publish more Content - Document; Don’t Create!

Content marketing is on the rise like never before.  it is necessary to show up i.e. produce more content pieces in order to be noticed by the…

11 Indian Brands that are rocking Content Marketing

Content is the King, Social Media is Gasoline, there’s no second guessing that!

5 Effective Email Marketing Strategies, Backed by Data

Welcome to the world of email marketing!

What’s your Brand Story?

“The Universe is made of stories, not of atoms.'', says Muriel Rukeyser.

Instagram v/s other Social Media Platforms

Instagram’s popularity has grown ever since it first debuted in 2010. With more than 500 million users, it is currently the second most popular…

CHATBOTS : They can help you!

“How may I help you?” – I’m sure almost all of us have seen a chatbot pop-up and even communicated with it while surfing through a website.

The Power of Webinars

As a brand, getting facetime with Leads and Visitors is a big advantage. Today, we all run against time and still are unable to catch up with as many…

Events: a Gold Mine for your Marketing Strategy

What was the last event you went to? Was it a business conference? Or A new product launch? Or maybe just an anniversary celebration?

7 Events your B2B Business can conduct right now

With all the marketing activities such as SEO, Emails, Social Media, and more that you are doing for your company. Why would you organise events?

LinkedIn for B2B Marketing

But you can’t limit its use to just network, stay in touch with people, and find new jobs. It’s way beyond that!

Understand Human Behavior to Succeed in Business!

As a consumer, have you ever been in a position where you didn’t really ‘need’ a product, but after it is pitched to you - you now have a feeling of…

Know thy Customer!

The key ingredient behind every successful sale is effective communication. This is where one needs to know and relate to their consumers! Each human…

Does the End of Third Party Cookies mean End of Digital Marketing?

The blocking of third-party browsers is great for consumer’s privacy but challenging for brands to stay connected to them.

Inbound Marketing: The missing piece in your Marketing Strategy

Every now and then, as a business owner, we often wonder that my potential customers are online. But they don’t know that my business can help them…

Google vs Facebook : 2019 Edition

The 2 tech giants Google and Facebook are at it again. Both great visionaries in tech space are at logger heads as one tries to enter another's…

Influencer Marketing

People do not buy goods and services; they buy relations, stories and magic. And as marketers we are actively focusing on how to achieve these KPI's…

Personalisation rules the (Digital) World

At present we are living in the ‘Culture of Me’. Our digital interaction on any device or platform is getting personalized everyday. The power of…

Why brands need to live stream?

Video is a great marketing tool, there is no doubting that. However, it looks as though some businesses refrain from pursuing this opportunity…

Are you missing the Moment?

 

Sonic Branding - The Future Of Marketing

 

LinkedIn Marketing Strategies : 2019 Edition

LinkedIn remains the #1 social media platform for professionals to connect, engage, to grow their business and brand.

The 2019 Trends for Fearless Marketers

2018 brought value over volume in business i.e. whether you are a B2B marketer or B2C. The value that your business holds is more important than the…

How much should you pay your SEO agency?

Success in business is all about making the right decisions and investments but most small business owners are at their wits end when it comes to…

Accelerate your business growth with Video Content

We live in the digital age, where attracting online attention has become increasingly competitive. However, thanks to the advancements in technology,…

10 Marketing Lessons we learnt from the BJP’s 2019 Election Campaign

BJP has done it again! Thursday 24th May 2019 - BJP shocked the opposition and the world by scoring a historic landslide victory in the Lok Sabha…

Video is the next big thing

It’s 2019 - and we are witnessing videos everywhere, right from social feeds, forwarded messages to streaming services such as Netflix, PrimeVideo.…

IGTV now supports landscape videos

IGTV was built according to how people use their phone: vertical and full screen. It is simple, intuitive as it starts playing as you open the app…

Market your Video Right: 7 Powerful Strategies for Video Promotion

Looking to increase brand awareness? Want to connect with your customers more engagingly? Thinking of how you can tell a story that accurately…

4 Steps to Structure a Marketing Video that drives sale

Videos make communication between you and your audience easier and stronger. Data suggests, 2.38 billion people watch, stream or download video…

How to get started with Video Marketing - B2B Video Marketing Strategy

In 2019 it would probably seem naive on my part to say Video is essential to your marketing strategy. However, I am surprised to see how few B2B…

How To : Scripting for Amazing Video Content.

According to a report by Hubspot, 4 of the top 6 channels where humans consume video content are social channels. In addition to this, a Facebook…

7 Tips to Protect your Social Media Privacy

Have you ever thought - Why do we spend so much time on social media? Is it to find out about where our friends are holidaying, their relationship…

Key reason why you need to know your audience segment

You can’t target everyone! Every Content Marketeer worth his salt knows that and makes it a top priority to segment their target audience. They spend…

6 things to keep in mind as content marketers

Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…

A simple content trick to grab your audience’s attention

Imagine this situation for a moment, you are really enthusiastic about content marketing and decided to add it to your marketing mix.  So you spend…

Marketing Campaigns that stole the show in 2018

A relatable, fresh and innovative marketing campaign, executed seamlessly, has the power to evoke strong emotions. It inspires, educates, entertains…

5 ways data can boost your B2B marketing strategy

Ever since big data really took off, savvy B2B marketers took notice and became leaders in data-driven marketing, improving every aspect from how…

Digital Marketing Tools that you need to use in 2019

Ever wondered if you could achieve your goals and scale your business much faster –  if only you knew digital marketing tools better? We know you…

A walk down the meme-ory lane - Top 10 memes of 2018

2018 is already over! And while some of us are happy about it, some still can’t come in terms with the fact that it’s gone. But there is one thing to…

Breaking the Internet - The best of social media in 2018

Another year gone with the blink of an eye. 2018 has been a year of mixed emotions. Some things cracked us up while some showed us the uglier side of…

7 Benefits of Using Storytelling in your Content Strategy

While browsing through your social feed, have you ever felt a strong urge to stop and notice a particular piece of content? As you go through it, You…

Advertisers, rejoice! Facebook eases out video ad creation on Smartphones

Earlier this month, the social media giant launched a framework to convert still images and text assets or a company logo into a mobile-first video…

Google Lengthens its Ad Content with more characters to Text Ads

With all the updates going on in the social media networks, why should Google stay behind? The search engine company will provide marketers with the…

Snapchat’s First Speech Recognition Tech Marks a New Future for Digital Marketing

This month started off on a high note with Snapchat announcing its speech recognition technology. The company has launched new lenses that would…

Increase Brand Visibility this Friendship Day

“Walking with a friend in the dark is better than walking alone in the night.” As Hellen Keller notes, the greatest gift of life is a friendship as…

Whatsapp Fights the scourge of Fake News, Hoaxes with Print Ads

As Facebook-owned Whatsapp comes under the scanner for having become a platform to slew hatred, mobilise mobs and spread false information, the…

Instagram to Engage Users with Questions and a Permanent Stories Bar

Amid its latest string of updates, Instagram is now testing two more features - one is to help users get answers to any questions that they might…

Facebook Tightens Policies to Ensure Better Ad Transparency

In the wake of Twitter’s Ads Transparency Center launch, Facebook too has come up with its own way of providing details on an ad listed by any page…

Instagram Rolls out Group Video Chat Feature Making the App more Intimate

May 1, 2018 marked a new beginning in the history of social media. On this day, Facebook announced several attractive features for Instagram. One…

Here’s how the Facebook Customer Chat Widget can Help You Build Brand Value

Social media has made it simpler for customers to communicate with Brands. Facebook being the world’s largest social network with 1.2 billion monthly…

IGTV - Instagram's new video streaming hub unlocks fresh possibilities

Instagram goes brave with its new IGTV app - this lets you view and create long-format vertical videos extending to an hour long. In a strong clash…

The story of the world’s first 360 VR Google Doodle

Google doodles are those unmissable & attractive little drawings that Google uses to commemorate important events, people and personalities. Over the…

Mother’s Day is Great for Mums But Even Better for Marketers

Motherhood: All love begins and ends there. This quote by Robert Browning sums it all up - our stories began with our mothers. Their love,…

Some Mother’s Day Digital Marketing Insights - Your Brand Cannot Afford To Miss

Just a week to go for Mother’s Day! The thought of what to gift our precious moms on the D’Day is in the air. A great occasion and opportunity for…

ABC's of Digital Marketing

Algorithm - is a set of rules that organizes the data in a particular manner. With regards to Social Media algorithms - they basically rank the…

Components Of A Sales Transaction

Sometimes back i had a discussion with a friend on how everyone should have sales skills these days. The discussion reminded me of Phil Knight the…

Marketing - Are you Managing it?

"Marketing is telling a story about your product to people who want to hear it in an interesting way.” The statement highlights 3 key elements of…

How to Act upon your ideas

You read in an earlier blogpost by Amjad on why its important to act upon our ideas.  This post should give you some idea on How. It doesn’t matter…

Why its Important to Act Upon our Ideas

Over the years I've thought of many potential product ideas but for some reason didn't pursue them. Everytime i hear of a success story i get more…

The Hiring Hustle

It’s no easy task to start a company. Having done it once earlier, i thought it might be simpler. But No! Every time it’s different.

Marketing - Are you Playing the Game?

You are running a business and feel that you are fighting an uphill battle daily. Then this article is for you! You have a good product but are…

Google AMPlifies your Emails

Email has always been one of the most productive channels when it comes to driving positive ROI in digital marketing. However, it hasn’t changed for…

Are You a Social (Media) Animal / Business - Part 1

Social Media has become the norm when we talk of starting a business, service or a brand. Even established brands are taking it seriously over other…

Few tips to help you stay on top of your next digital campaign

  Every Marketing manager will agree that you can never have enough time when planning a campaign. However according to Parkinson's law “A task will…

Create a Brilliant Social Media Experience using CRAP

Social Media is primarily a visual medium and the player that has the most visually riveting content has an edge over the others. Therefore, Design…

Business Lessons learnt from Havells Founder, Shri. Qimat Rai Gupta

Recently i was watching videos from the F8 Conference, where Mark Zuckerberg launched Facebook’s goals for the next 10 Years. We’ve heard so many…

Social Media Strategy vs Social Media Tactics

One of the major buzz words of the current digital scene is Social Media Strategy. Everyone seems to be doing it and talking about it. However, we…

Trends that Indian digital marketers should focus on

With almost 500 million active internet users and more then 200 million active users of social media in 2017, India is rapidly growing into a massive…

Whatsapp Business - The Indian Small Businesses Ka Jugaad

India has a diverse population consisting of multiple regional ethnolinguistic groups. In simpler words - “Unity in Diversity.” What’s amazing is the…

They updated Instagram Again!

With over 800 million users - Instagram is one of the leading Social media platforms of the day. What makes it so popular; you ask? A neat,…

The Importance of Whatsapp Business

Gone are the days, when we used messaging for communication with friends or families. We still do it - but with users getting information at the tap…

how long will you wait for Your Water ?

Recently, I saw an activation campaign video created for Water.org. The purpose was to spread awareness about the organisation and get donations for…

Will Content Marketing Continue to Work in 2018 ?

Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…

The Current State of Digital Marketing

Marketing is an art of making a product or service interesting and attractive to your audience. It's about conveying the real value of the product to…

Quick Start Guide to Setup your Social Media Channels

Social Media brings individuals, friends, families, businesses and organizations together on to a unified platform. The core idea of all social media…

How to maximise ROI on your Experiential Activation Campaigns?

  Experiential Marketing, also known as event marketing has always been the dark horse when it comes to marketing channels. However, there is no…

4 must-haves Social Media Trends in your 2018 Marketing Strategy

As a Digital Marketer, I am always looking to adopt trends early-on that can translate to social media success. This not only allows one to…

Why Influencer Marketing should be part of your digital strategy

Over the last few years, Influencer marketing has gradually become one of the most effective ways to promote your brand. It is a trend that continues…

Our thoughts on the new Facebook policy update

Facebook released its new policies on Jan 11th 2018 with an intention to bring back the social onto its platform. With this latest update from the…

Marketers, are you listening? Music Stickers shall now be a part of Instagram Stories

As of September 2017, there are 800 million monthly active users on Instagram. The user-base keeps growing more and more as Instagram is constantly…

Resolving the Differences between a Blog Post and a White Paper

In this era of online marketing, content marketing has proved to be one of the best forms of marketing. B2B companies use the most of this & try to…

1