Whether you're a marketer or a lead strategist, creating a successful content marketing campaign is quintessential in the B2B landscape. Observing…
Some people think of LinkedIn as a job search engine. Others use it as their only source of social media while at work. LinkedIn has been viewed as a…
LinkedIn is a great platform for B2B marketing and one of the fastest-growing social media networks. It efficiently creates the solidly professional…
Audiences today devour content at an unusual rate.
LinkedIn has slowly but steadily crawled to the top and become the most preferred social platform for company growth.
The pristine white silicon giant needs no introduction when it comes to tech, innovation, and pop culture. All of us have been there - lusting over…
LinkedIn is a valuable resource for businesses that are looking to hire top talent, generate leads, or raise brand awareness. Given the current…
Why has Artificial Intelligence (AI) become such a hot topic among marketers?
Did you know that only 31% of B2B marketers could demonstrate excellent or very good ROI from content marketing in 2020?
Content Marketing is one of your most powerful tools as a marketer. Yes you heard me right, The Most Powerful Tool!
How often do you refer to Hubspot for marketing knowledge?
We are already 20 days into the new year, and you are still struggling with your 2021 Content Marketing strategy. Worry not; as we go through some of…
The current COVID-19 pandemic has changed how businesses work.
2020 has been the most unpredictable and challenging year for everyone, including marketers and brands. When the country locked down in March 2020,…
Have you started planning for 2021 in terms of Marketing?
There's much more than just likes and shares in social media marketing! The social media environment of today's world is far bigger than sharing a…
Let's start with one basic fact: your company needs a presence in social media.
'If you fail to plan, you are planning to fail!'
Content marketing is the foundation of all digital marketing strategies taken by any organization. And, the reason is simple — it blends with all…
In a visually driven platform like Instagram; do your captions actually carry value?
Almost all businesses have been adversely affected due to COVID-19 pandemic, but small and mid-sized businesses are disproportionately bearing the…
At the start of every new month; social media managers have this one main problem to tackle; the social media calendar. Whether it’s on an excel…
It is estimated that more than half of Google searches are done with "local intent." This suggests that when they search for something, one out of…
Many different elements form a successful digital marketing strategy! From social media to search engines, it can be hard to know where you need to…
With all the digital marketing strategies available to you, you may ask, what is the value of email marketing?
Are you encouraging yourself to come up with innovative ideas and new ways to share your brand information? Are you experimenting with the various…
The Story format of social media will soon overtake feed-based messages. Invented by Snapchat and amplified by Instagram, Stories could become the…
Today's economies are being driven primarily by customer expectations and desires.
Voice search is taking off among consumers who are smitten with the latest home voice assistant devices, such as Amazon's Echo and Google Home. The…
Does your business conduct events? Ever wondered if there was a more creative and engaging way to market your event?
We all live in a Mobile-first world! Most of us start and end our day with mobile phones. It’s the first thing needed after waking up in the morning…
Each year mobile devices broaden their role in digital marketing!
Technology opens up new opportunities for brands every day where mobile marketing plays a significant role.
One of the most effective ways to build brand awareness, while providing relevant and useful content to your target audience is through blogs. They…
The current pandemic crisis has made it imperative for business leaders to adopt strategies that allow business continuity, customer stability and…
In a global pandemic, creating brand content is not on the list of priority for most brands. Brands will now reconsider the expectations of their…
COVID-19 has fundamentally changed how we live and connect with the world.
Gamers were once seen as outcasts in the schoolyard, work-shy dreamers and lone rangers who struggled to blend into the real world. But now the old…
Like other social media, in the midst of the COVID-19 lockdowns, Pinterest has seen a massive rise in usage.
Since children spend more time online due to school closures and COVID-19 lockdowns, the possibility of them heading into the darker corners of the…
You've spent countless hours to plan the game's ins and outs, nailing it down from the stages to the characters. So what's next? How will you ensure…
Social media and online gaming were two distinct entities. There was less overlap between the two, the reason being their separate audiences.
COVID-19 is like an ancient plague brought upon us. It originated from China but the adverse effect is not only extreme in China, the epicenter of…
It's not too early to conclude that the global COVID-19 pandemic is likely to be one of 2020's defining events, which will have consequences that…
When Instagram first popped onto the scene back in 2010, it was just like any other social platform; filled with selfies, pets, and pictures of food.
Video Marketing is all over the web. Look no further than your favorite brands, your Facebook, your Instagram, your YouTube homepage, there it is…
When we talk about influencers, people mostly think in the traditional sense: celebrities or people who are known to have massive followings on…
As an event planner, you might underestimate the amount of time and work needed to plan a successful event and often make common mistakes along the…
The most successful B2B brands on Instagram recognize that the channels being ignored are the channels where opportunities lie.
Instagram has taken the social media world by storm. Currently, the platform has more than 7.7 billion users.
In this era of digital world, live events are mostly preferred by the marketers.
In today’s scenario of buyer-authorised world, marketers need to grasp every opportunity to build relationships and earn the trust of prospective…
You came up with a great idea! In your head, you can clearly visualize the video that is a part of a great video marketing campaign. You map out the…
So are you planning to organize an event and are wondering how to get more attendees? Sometimes to get people register to your event doesn't go as…
Write Without Fear and Edit Without Mercy – This quote summarises all the work to be done in the post-production stage. There are a lot of things…
In the words of Micheal Litt, the most important call to action in the 21st century is the play button. It is believed that about 500 million hours…
‘Content Distribution’ is a very important aspect of content marketing. The terms ‘diversify’ and ‘distribute’ precisely mean that your content need…
Event marketing is on the rise and it is an effective marketing strategy. An integral part of your marketing strategy needs to be event marketing.
When it comes to promote an event, few channels deliver good results and the most considered one is email marketing.
So far into your business, you must have for sure dealt with a video or two. Maybe a product demo, a testimonial or maybe a simple product…
In Seth Godin's words, "Content Marketing is the only marketing left" reveals the high importance of content marketing! The reason being, - it is…
Event marketing is so much more than just selling event tickets. There is an entire process and cycle to be completed to reach the end profitable…
If there is one industry in digital media that is growing exponentially, it is the video place. According to Wyzowl, Video is progressing rapidly and…
With around 95 million photos posted on it every day, it becomes difficult for Instagram to manage data and efficiently deliver the right content to…
It’s 2019, and digital marketing has become an inherent part of running a business. So is to employ strategies that help you cut through the digital…
So you finally decided to take this whole social media thing seriously for your business and there’s no doubt – your business needs to be on social…
Planning an event can be overwhelming at first. However, with the right strategies and people in place you can make your event a great success.
Let’s just get straight to the point. Are you someone who has always thought about conducting an event, but couldn’t figure out where to start? Or…
Content marketing is on the rise like never before. it is necessary to show up i.e. produce more content pieces in order to be noticed by the…
Content is the King, Social Media is Gasoline, there’s no second guessing that!
Welcome to the world of email marketing!
“The Universe is made of stories, not of atoms.'', says Muriel Rukeyser.
Instagram’s popularity has grown ever since it first debuted in 2010. With more than 500 million users, it is currently the second most popular…
“How may I help you?” – I’m sure almost all of us have seen a chatbot pop-up and even communicated with it while surfing through a website.
As a brand, getting facetime with Leads and Visitors is a big advantage. Today, we all run against time and still are unable to catch up with as many…
What was the last event you went to? Was it a business conference? Or A new product launch? Or maybe just an anniversary celebration?
With all the marketing activities such as SEO, Emails, Social Media, and more that you are doing for your company. Why would you organise events?
But you can’t limit its use to just network, stay in touch with people, and find new jobs. It’s way beyond that!
As a consumer, have you ever been in a position where you didn’t really ‘need’ a product, but after it is pitched to you - you now have a feeling of…
The key ingredient behind every successful sale is effective communication. This is where one needs to know and relate to their consumers! Each human…
The blocking of third-party browsers is great for consumer’s privacy but challenging for brands to stay connected to them.
Every now and then, as a business owner, we often wonder that my potential customers are online. But they don’t know that my business can help them…
The 2 tech giants Google and Facebook are at it again. Both great visionaries in tech space are at logger heads as one tries to enter another's…
People do not buy goods and services; they buy relations, stories and magic. And as marketers we are actively focusing on how to achieve these KPI's…
At present we are living in the ‘Culture of Me’. Our digital interaction on any device or platform is getting personalized everyday. The power of…
Video is a great marketing tool, there is no doubting that. However, it looks as though some businesses refrain from pursuing this opportunity…
LinkedIn remains the #1 social media platform for professionals to connect, engage, to grow their business and brand.
2018 brought value over volume in business i.e. whether you are a B2B marketer or B2C. The value that your business holds is more important than the…
Success in business is all about making the right decisions and investments but most small business owners are at their wits end when it comes to…
We live in the digital age, where attracting online attention has become increasingly competitive. However, thanks to the advancements in technology,…
BJP has done it again! Thursday 24th May 2019 - BJP shocked the opposition and the world by scoring a historic landslide victory in the Lok Sabha…
It’s 2019 - and we are witnessing videos everywhere, right from social feeds, forwarded messages to streaming services such as Netflix, PrimeVideo.…
IGTV was built according to how people use their phone: vertical and full screen. It is simple, intuitive as it starts playing as you open the app…
Looking to increase brand awareness? Want to connect with your customers more engagingly? Thinking of how you can tell a story that accurately…
Videos make communication between you and your audience easier and stronger. Data suggests, 2.38 billion people watch, stream or download video…
In 2019 it would probably seem naive on my part to say Video is essential to your marketing strategy. However, I am surprised to see how few B2B…
According to a report by Hubspot, 4 of the top 6 channels where humans consume video content are social channels. In addition to this, a Facebook…
Have you ever thought - Why do we spend so much time on social media? Is it to find out about where our friends are holidaying, their relationship…
You can’t target everyone! Every Content Marketeer worth his salt knows that and makes it a top priority to segment their target audience. They spend…
Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…
Imagine this situation for a moment, you are really enthusiastic about content marketing and decided to add it to your marketing mix. So you spend…
A relatable, fresh and innovative marketing campaign, executed seamlessly, has the power to evoke strong emotions. It inspires, educates, entertains…
Ever since big data really took off, savvy B2B marketers took notice and became leaders in data-driven marketing, improving every aspect from how…
Ever wondered if you could achieve your goals and scale your business much faster – if only you knew digital marketing tools better? We know you…
2018 is already over! And while some of us are happy about it, some still can’t come in terms with the fact that it’s gone. But there is one thing to…
Another year gone with the blink of an eye. 2018 has been a year of mixed emotions. Some things cracked us up while some showed us the uglier side of…
While browsing through your social feed, have you ever felt a strong urge to stop and notice a particular piece of content? As you go through it, You…
Earlier this month, the social media giant launched a framework to convert still images and text assets or a company logo into a mobile-first video…
With all the updates going on in the social media networks, why should Google stay behind? The search engine company will provide marketers with the…
This month started off on a high note with Snapchat announcing its speech recognition technology. The company has launched new lenses that would…
“Walking with a friend in the dark is better than walking alone in the night.” As Hellen Keller notes, the greatest gift of life is a friendship as…
As Facebook-owned Whatsapp comes under the scanner for having become a platform to slew hatred, mobilise mobs and spread false information, the…
Amid its latest string of updates, Instagram is now testing two more features - one is to help users get answers to any questions that they might…
In the wake of Twitter’s Ads Transparency Center launch, Facebook too has come up with its own way of providing details on an ad listed by any page…
May 1, 2018 marked a new beginning in the history of social media. On this day, Facebook announced several attractive features for Instagram. One…
Social media has made it simpler for customers to communicate with Brands. Facebook being the world’s largest social network with 1.2 billion monthly…
Instagram goes brave with its new IGTV app - this lets you view and create long-format vertical videos extending to an hour long. In a strong clash…
Google doodles are those unmissable & attractive little drawings that Google uses to commemorate important events, people and personalities. Over the…
Motherhood: All love begins and ends there. This quote by Robert Browning sums it all up - our stories began with our mothers. Their love,…
Just a week to go for Mother’s Day! The thought of what to gift our precious moms on the D’Day is in the air. A great occasion and opportunity for…
Algorithm - is a set of rules that organizes the data in a particular manner. With regards to Social Media algorithms - they basically rank the…
Sometimes back i had a discussion with a friend on how everyone should have sales skills these days. The discussion reminded me of Phil Knight the…
"Marketing is telling a story about your product to people who want to hear it in an interesting way.” The statement highlights 3 key elements of…
You read in an earlier blogpost by Amjad on why its important to act upon our ideas. This post should give you some idea on How. It doesn’t matter…
Over the years I've thought of many potential product ideas but for some reason didn't pursue them. Everytime i hear of a success story i get more…
It’s no easy task to start a company. Having done it once earlier, i thought it might be simpler. But No! Every time it’s different.
You are running a business and feel that you are fighting an uphill battle daily. Then this article is for you! You have a good product but are…
Email has always been one of the most productive channels when it comes to driving positive ROI in digital marketing. However, it hasn’t changed for…
Social Media has become the norm when we talk of starting a business, service or a brand. Even established brands are taking it seriously over other…
Every Marketing manager will agree that you can never have enough time when planning a campaign. However according to Parkinson's law “A task will…
Social Media is primarily a visual medium and the player that has the most visually riveting content has an edge over the others. Therefore, Design…
Recently i was watching videos from the F8 Conference, where Mark Zuckerberg launched Facebook’s goals for the next 10 Years. We’ve heard so many…
One of the major buzz words of the current digital scene is Social Media Strategy. Everyone seems to be doing it and talking about it. However, we…
With almost 500 million active internet users and more then 200 million active users of social media in 2017, India is rapidly growing into a massive…
India has a diverse population consisting of multiple regional ethnolinguistic groups. In simpler words - “Unity in Diversity.” What’s amazing is the…
With over 800 million users - Instagram is one of the leading Social media platforms of the day. What makes it so popular; you ask? A neat,…
Gone are the days, when we used messaging for communication with friends or families. We still do it - but with users getting information at the tap…
Recently, I saw an activation campaign video created for Water.org. The purpose was to spread awareness about the organisation and get donations for…
Content marketing is not a hot new tactic but something that businesses have included in their digital strategy for more than a decade. Marketers…
Marketing is an art of making a product or service interesting and attractive to your audience. It's about conveying the real value of the product to…
Social Media brings individuals, friends, families, businesses and organizations together on to a unified platform. The core idea of all social media…
Experiential Marketing, also known as event marketing has always been the dark horse when it comes to marketing channels. However, there is no…
As a Digital Marketer, I am always looking to adopt trends early-on that can translate to social media success. This not only allows one to…
Over the last few years, Influencer marketing has gradually become one of the most effective ways to promote your brand. It is a trend that continues…
Facebook released its new policies on Jan 11th 2018 with an intention to bring back the social onto its platform. With this latest update from the…
As of September 2017, there are 800 million monthly active users on Instagram. The user-base keeps growing more and more as Instagram is constantly…
In this era of online marketing, content marketing has proved to be one of the best forms of marketing. B2B companies use the most of this & try to…