YouTube brings homepage, a design that brings more features to the viewing experience on Home to help you find the next great video to watch.
The new design will roll out across desktops and YouTube apps on Android and iOS tablets, and will be available to everyone soon.
The updated design will contain the following things:
- Find the next great video to watch more easily
This includes longer video titles and larger, richer thumbnails to give you clearer information about the video at a glance, plus higher resolution video previews.
You’ll notice as part of this cleaner design, YouTube has also removed some content shelves. You can still find rows of videos for breaking news, music mixes, and more.
When you browse on Home, you’ll see channel icons below each video which makes it easier to recognize your favorite creators and content you love to watch.
- Decide and customize what to watch next with your queue
YouTube introduces the option to add to queue on desktop.
You can select a handful of videos to watch next without interrupting the video you’re currently watching. Videos in your queue won't save after you've closed your browser, but you can always save videos to your permanent "Watch Later" playlist, too.
- Remove suggestions from channels you don’t want to watch
Earlier this year YouTube had launched a feature on mobile to make it even simpler for you to tell to stop suggesting videos from a particular channel.
Now the same option will be available on desktop. Just select the three-dot menu next to a video on the homepage, then select “Don’t recommend channel.”
After that, you will no longer see videos from that channel suggested to you on the YouTube homepage.
You may still be able to find these videos if you search for them, or visit the channel page or Trending tab.
The changes are relatively small, in a broader sense, but they add extra functionality to YouTube on desktop, which will help improve navigation, while also better showcasing content from the main screen.
This provides some additional considerations for marketers, depending on where the majority of your YouTube traffic comes from, though the impacts in this sense are minimal.