Since the time Whatsapp was acquired by Facebook; we have seen a constant surge of changes every now and then. There have been so many changes to everyone’s favourite messaging app that it’s easy to lose count.
Earlier you were only allowed to share text, photos, videos and animated GIFs on WhatsApp Status. But now there’s so much more.
Read on to discover upcoming features that might be great for your marketing strategy.
1. “WhatsApp Status stories will feature advertisements in 2020.”
This big announcement was recently made by Facebook, the parent company of WhatsApp. They are planning to generate revenue from WhatsApp through ads.
Facebook disclosed that with the help of this, you will be able to show ads between WhatsApp status, just like Instagram stories. This initiative can make it easier for you to promote your products
2. WhatsApp Product Catalog
The next big announcement: “Facebook is planning to integrate WhatsApp product catalogue with Facebook Business Manager catalogue.”
Facebook is testing this feature that will enable you to add your product catalogue directly into chats.
This initiative is taken to enhance the user experience while chatting with businesses.
3. Improved Messaging Format
Whatsapp is working hard to provide a better messaging format. As per this new feature, WhatsApp will now encompass image and text along with PDF and text simultaneously in just one message.
Whatsapp is a great way to keep in touch with your customers in their personal space. Think of how you can adopt WhatsApp into your marketing channels and start planning your digital strategy.