News & Trends

The Digital News Roundup : Nov 2019 #4

1. Google to Add: New Visual Ad Options for YouTube and Google Images!

Google has announced two new visual ad options for YouTube, and a new shopping ad option for Google site, expanding opportunities for direct consumer connection via these features to connect users to multiple direct selling options.


Google will be adding Shopping ads to both YouTube's homepage and within multiple search results, including options to guide consumers to the advertised products.

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To make YouTube more shoppable! Videos have also become a favorite research tool for holiday shoppers.

As we have come near the holiday season - Google has made Shopping more engaging, and advance as more than 90% of the crowd is engaged in discovering new products and brands via YouTube.

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Sources : https://blog.google/products/ads/gift-giving-ideas

2. Facebook limits the amount of ads Pages can run simultaneously.

Facebook has launched a new Graph API v5.0 and Marketing API v5.0. These API’S include features a new Ad Volume API that will help advertisers understand how many ads they’re running.

These will make it clear and prepare marketers for the upcoming ads limitations that will be introduced next year, implementing a restriction on the number of ads a Page can run at the same time.

These limitations will improve the advertisers to perform effectively and impact evenly on the users and viewers.

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Sources : https://developers.facebook.com/blog/post/2019/10/31/introducing-graph-api-v5-marketing-api-v5/

3. Facebook Launches Updated Company Logo Which Will be Included in All of its Apps.

Facebook will update its branding to make it clear as to which of the products come from Facebook. A new corporate logo is being introduced to differentiate Facebook, the company, from Facebook's various apps. This will add up with the branding of the site.

According to Facebook:

“People should know which companies make the products they use. Our main services include the Facebook app, Messenger, Instagram, WhatsApp, Oculus, Workplace, Portal, and Calibra.”

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Sources : https://www.facebook.com/business/news/introducing-our-new-company-brand/

4. India plans strategies to regulate social media as it can cause disturbance.

As India has a growth in the number of social media users, and also false information. India Government to implement rules to regulate social media as it can cause “unimaginable disruption” to democracy. The government needs a few months to monitor social media platforms offered by companies such as Twitter Inc. and Facebook Inc. To brace the circulation of fake news, these rules help provide Individual rights and the nation’s integrity, sovereignty, and security.

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Read more at: https://economictimes.indiatimes.com/articleshow/71695590.cms?utm_source=contentofinterest&utm_medium=text&utm_campaign=cppst