Everything you need to know to host your products on YouTube (Shopify &  YouTube Partnership)

Last week Shopify announced its partnership with YouTube to enable creators to integrate storefront with their YouTube platform. 

New media channels can drive 70%+ aided brand recall - Nielsen Report

New channels like Branded content, Influencer marketing or Podcast ads have proven to deliver ROI comparable to mainstream media. These channels have…

NFTs the booming trend of the year!

NFT is the buzzword that many of you might have heard of in the past few months. There has been an increased interest amongst netizens regarding NFTs…

5G: A Marketing Trend for 2021

Every cellular technology generation which we call 1G, 2G, 3G has brought great advancements that only existed in our imaginations years ago. 

'Keen' - A New Home to Share your Passion

Google has unveiled a new Pinterest-like app — Keen — which will allow people to collect and share ideas, links and resources. Keen, a web and…

The Digital News Roundup : Nov 2019 #2

1. Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges. Facebook has announced that it will be removing all of…

New Format for LinkedIn’s Daily Rundown

To keep tabs on industry news and trending stories can be essential to your day-to-day work.

‘Experiment’ your Campaign Changes on Microsoft Ads

Microsoft Advertising has launched a new feature called ‘Experiments’ that lets advertisers test their campaign changes confidently.

Google Launches 'Adaptive Anchor Banner' Ads

Banner ads aren't dead. Google still loves them, and in fact, try to improve them to reach and appeal to more people.

Upcoming Whatsapp Trends to Look Out For!

Since the time Whatsapp was acquired by Facebook; we have seen a constant surge of changes every now and then. There have been so many changes to…

Will Amazon beat Walmart?

The two huge players that have shaken retail businesses all over. Can they actually make a better place for itself in India?

Google Ranking Now based on Our Emotions

Did you ever think, Google is tracking your reactions while surfing through the web pages? How would it be if the search result ranking would be…

AdSense App Discontinued by Google on IOS and Android

“Nearly 70% of AdSense audiences experience the web on mobile devices. With new mobile web technologies such as responsive mobile sites, Accelerated…

Pinterest attracts business pinners by introducing new video tools

With the rising demand for video content in this digitised world, Pinterest just introduced a new set of video tools to help businesses and creators…

Engagement of Sponsored Ads on Instagram Declining year after year

A new report finds out that influencers are receiving less engagement on their sponsored ads. This pattern of decline has been observed year after…

Launch of ‘Google for Small Business’

On the occasion of ‘International Small Business Day’ on 27th June 2019, Google launched a new website ‘Google for Small Business’ that will give…

Instagram hides Like Counts - Does it affect you as a brand?

Have you ever refrained yourself from uploading a picture on Instagram because it was a little blur, or you were looking elsewhere and it wasn’t as…

LinkedIn brings Full Funnel Experience

“You’ve shared with us that one of your biggest marketing challenges is ensuring your campaigns can meet increasingly complex business goals.”, says…

Chrome is getting some serious boost!

Are you an impulsive buyer? Do you get bored to fill in the same credit details over and over again while making a payment? Does it ever happen that…

Chrome has a new ad-blocking policy for brands.

Chrome has around 64% of global browser market share and this move could be a huge turn for the marketers.

Google Introduces new 3D Ads creation tool and AR Ad options for youtube

Google looks to provide more advanced Ad tools with the addition of a new platform to create 3D Ads and new AR options for Youtube promotions.

Instagram Emancipates The LGBTQ Community This Pride Month (June)

Instagram has announced its latest features for the Pride month with some creative and functional tools in support of the LGBTQ community.

Facebook extends the algorithm changes to predict & prioritize pages, groups you care about the most

If you are into Facebook marketing, one thing you need to understand and stay updated about is the Facebook algorithm.

Facebook devise Watch with new features

Facebook recently announced “Watch” a new platform for shows!!

LinkedIn makes advertisement more transparent with a new Ads tab

Social media platforms are the most popular form of communication channels today but unfortunately most of them are often misused to spread mistrust,…

LinkedIn partners with Oracle data cloud to introduce new ways to measure video performance

With Linkedin members spending almost 3x more time watching video ads on its platform as compared to static and sponsored content, it comes as no…

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