News & Trends

Pinterest Releases New Pin Format

Pinterest has now officially confirmed the roll out of its updated Pin format. It includes some minor functional tweaks and separates each Pin element for more specific focus. pinterest

According to Pinterest, the updated look for iOS and Android makes Pinterest even more visual with personalized recommendations front and center in your home feed and reduced space around Pins to celebrate the content.

The update doesn't add anything new as such, but it does shift a few things around with a focus to streamline the user behavior.

It will increase the size of the main Pin image. That's more specifically aligned with vertical mobile viewing, and in some ways mimics the presentation of stories on other platforms.

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There are other key elements which have been updated by Pinterest:

  • Search is now in the main navigation bar, where you can access personalized and trending searches with the swipe of your thumb
  • The following tab can now be found at the top of your home feed, where you can find new ideas from the people you follow in chronological order
  • Ideas for your most recently engaged boards appear at the top of home feed so you can jump into recommended Pins for the projects and ideas that are top of mind, and save with one tap
  • An updated Profile and board view make it easier for you to find the Pins you’ve saved
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Each section will now also be more clearly separated with rounded edges. That also works to better highlight what you can do with each Pin, what you can learn about each, and then, what other Pins the platform thinks you might be interested in.

The new business profile layout will enable brands to use custom images or even video in their header section, and will include a new 'Shop' tab.


It took a few months for Pinterest to make it official, but now, the platform says that the new format is in the process of being rolled out to all users. It'll take some time for the full implementation.

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