News & Trends

New Format for LinkedIn’s Daily Rundown

To keep tabs on industry news and trending stories can be essential to your day-to-day work.

You can hear expert opinions and will get to know what is going on in the world which can make you work smarter and help you to have more engaging conversations with your colleagues.

But time is limited in a busy work schedule.

We not only want to know what’s being discussed quickly, but also want to get smarter by discover diverse perspectives.

As content engagement continues to rise on LinkedIn, the platform looks for more ways to facilitate discussion, and get professionals connecting over key topics.

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LinkedIn has this week announced that it will make some changes to its Daily Rundown professional news listings which users can opt-in to, in order to be sent a key business news overview each day.

According to LinkedIn team:

"Each morning, a team of LinkedIn Editors publish the Daily Rundown to make sure you start your day with top professional news, trends and career tips. They are rolling out a new look for the Daily Rundown. Now, you can more easily move between each story and dive deeper into the ones that interest you the most. Want to share your perspective on a piece of news? Click on one of the headlines within the Rundown, it will show you relevant conversations members are already having. By joining one of these conversations you’ll ensure your views are reaching the right people."

The idea behind all this is to get more LinkedIn users conversing around the latest trending topics, and connect through key conversations.

linkedin news

Source: https://content.linkedin.com/content/dam/blog/enus/corporate/blog/2019/october/LinkedIn_Todays_News_and_Views_Desktop_02.png

If you are on desktop, you’ll see these storylines on the right hand side of your main feed. If you are on mobile, simply click into your search bar to see a list of the latest news and views.

LinkedIn's dedication for the Daily Rundown can be seen and it produce a more beneficial and focused stream of news updates than other algorithm-defined listings.

Twitter's trends, for example, can be helpful, but can sometimes focus on odd topics, while Facebook completely abandoned its Trending News section after switching to a wholly algorithm-defined feed which didn”t really work.

It looks like Facebook will get back into news coverage, with a dedicated news tab and it'll utilize human moderations once again to make it a more valuable resource.

LinkedIn has more capacity for benefit in this regard, as professional news stories are less likely to verge into divisive, politically-influenced topics.

But based on the engagement stats, there is a need for a level of human intervention to ensure such listings remain focused and relevant.

LinkedIn's Daily Rundown compilations are available to users in the U.S., U.K., Canada, Mexico, Brazil, Germany, Austria, Switzerland, Australia, India, China, Japan, France, Netherlands, Pan Asia, Pan Europe, and it'll soon be available in MENA.

You can opt-in to the Daily Rundown via Communication > News setting within the LinkedIn app.

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