With Linkedin members spending almost 3x more time watching video ads on its platform as compared to static and sponsored content, it comes as no surprise that Linkedin has associated with Oracle Data Cloud partner - Moat, a SaaS analytics measurement provider, to measure video viewability and attention signals on its platform.
This is great news for advertisers & Marketers who are looking for cross platform analytics tools to measure viewability of ads on this platform.
In today’s video marketing landscape, where marketers require insights from their content across all channels to understand how their campaigns perform and measure ROIs.
Tools like Moat offer video viewability and measurability across most major digital platforms enabling marketers to make more accurate and informed decisions.
The Moat Analytics tool will focus on analysing sponsored video content and provide traffic quality verification. This integration will equip marketers with a deeper understanding of their campaign performance and results gained from LinkedIn video inventory.
The service will be available to customers later this year and reinforces Moat’s vision of providing widespread trusted measurement in order to empower brands to make a creative decision.