As a marketer, you understand the importance of social media. With changes in the landscape of the internet, it is important to change your social media strategy.
Along with the “big three” media tools - Facebook, Twitter, and Instagram, Pinterest is a required tool for your social media strategy.
This week Pinterest launched a new “Home Feed Tuner”.
This tool will fine-tune the Pins you see. It gives more insight into what factors impact the content being surfaced in your home feed and gives more control over what you see.
With access to more control, it leads to higher engagement for brands on the platform.
Home Feed Tuner shows the boards, topics, followed accounts and recent history activity that determine recommendations in your feed and allows you to remove these signals using an on/off toggle switch.
You can flip on the switch if you want to see more ideas or flip it off, if you’d rather not, when the content is sensitive or irrelevant.
Source: Marketing Land
Pinterest’s “Home Feed Tuner” controls also give users the option to receive recommendations for their secret boards as well, which previously were excluded from recommendations.
If users are able to adjust the signals that impact their home feed recommendations, Pinterest’s algorithm will more accurately surface content users want to see.
The feature will show why Pins showed up in feeds and allow you to give feedback if you don’t want to see them.
The tool can be accessed via settings or you can simply turn on the feature by going directly to the pinterest.com/edit link or access it under the three-dots icon at the top of their home page on desktop. It is also available on Android and iOS.
Hurry!! For a better user experience try this feature. This will result in more time spent on the platform and more branded and promoted content saved to boards.