“Nearly 70% of AdSense audiences experience the web on mobile devices. With new mobile web technologies such as responsive mobile sites, Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) the mobile web works better and faster than ever.”, states AdSense Google.
More than one third of the AdSense users use the app on mobile devices. By investing alone on AdSense mobile web interface - a common web application that supports all platforms, AdSense features will be optimized better and faster.
Google wants to invest more on the mobile web interface, in order to let its users create and access great content easily. They also want users to have a healthier account and make them aware when issues or opportunities knock your door.
For this reason, by the end of 2019 AdSense app is going to be discontinued and removed from App Store and Google Play all together.
These improvements will not only help the people accessing AdSense mobile web interface via phones but may also appeal to the desktop users.
“Like our publishers who have built their businesses around the mobile web, we look forward to leveraging great new web technologies to deliver an even better, more automated, and more useful mobile experience.”, assures Andrew Gildfind (AdSense Product Manager)