Last week Shopify announced its partnership with YouTube to enable creators to integrate storefront with their YouTube platform.
New channels like Branded content, Influencer marketing or Podcast ads have proven to deliver ROI comparable to mainstream media. These channels have…
NFT is the buzzword that many of you might have heard of in the past few months. There has been an increased interest amongst netizens regarding NFTs…
We understand you're likely wearing numerous hats and managing multiple duties as a sophisticated marketer.
Almost all of us are accustomed to recurring payments/subscriptions in some form or the other. The option of auto payment has simplified our lives…
Every cellular technology generation which we call 1G, 2G, 3G has brought great advancements that only existed in our imaginations years ago.
The COVID-19 outbreak has affected every sector of the global economy. Events have been cancelled for social distancing to prevent the virus from…
Google has unveiled a new Pinterest-like app — Keen — which will allow people to collect and share ideas, links and resources. Keen, a web and…
COVID-19 has changed people's lives and livelihoods around the globe in a short span of time and has forced brands to fully face its effect on their…
For all the content strategists, a huge challenge right now is to strike the right note and to define which information is truly useful.
Owing to the COVID-19 shutdowns and the pandemic's wider human effects, marketers continue to find it challenging to grasp where they are positioned…
Gaming is a hot topic on all the social media platforms, and the recent rise could be directly linked to the Coronavirus pandemic, as many other…
Facebook makes a move ahead in the gaming industry!
Pinterest is an excellent platform to browse and save inspiration for DIY projects, recipes, decorations, fashion and much more.
COVID-19 has changed our lives drastically. It taught us the real meaning of the English proverb “Necessity is the mother of invention.”
The novel coronavirus has bought the world to its knees. Travel is banned, the Olympics is delayed and even entire countries are locked down to…
Social media doors get wide opened, as many schools and workplaces across the nation have been shut down to prevent the spread of Coronavirus.…
Nowadays, the Stories format in social media is a new trend. It is one of the top ways to share content on social media and a mainstay of most social…
Snapchat now moves forward with its new Snapchat Scan ad option. The scan option enables users to 'scan' a brand logo in order to offer a unique and…
Instagram stories serve as an outlet for brands. Instagram has added a new Stories @mention option to further tap the rising popularity of stories…
LinkedIn has started a live-streaming option for company pages. Earlier, the LinkedIn Live option was available only in the US to selected users; but…
We see a lot of updates by Instagram for its users to keep them hooked to its app. Here it is once again. Instagram has come up with two new features…
Everyday so much information is fed to our brain through various platforms that we are gradually losing patience to sit down watch, read, or listen…
YouTube brings homepage, a design that brings more features to the viewing experience on Home to help you find the next great video to watch.
A new feature is here by Instagram which aims to replicate the key functionality of rising app TikTok.
1. Google to Add: New Visual Ad Options for YouTube and Google Images! Google has announced two new visual ad options for YouTube, and a new shopping…
1. Facebook Announces Change to Organic Page Impressions, Removal of Gray Verification Badges. Facebook has announced that it will be removing all of…
1. Instagram Shopping posts as ads. Instagram has always been innovative in finding new ways to engage its audience. People across the globe, love to…
Pinterest has now officially confirmed the roll out of its updated Pin format. It includes some minor functional tweaks and separates each Pin…
Facebook has come out with a new option which will enable advertisers to include multiple text variations for their ad copy, which Facebook's systems…
To keep tabs on industry news and trending stories can be essential to your day-to-day work.
Marketing on Instagram is a popular way brands connect with their audiences. They do so with visuals. It has gained popularity as it’s an easier…
Microsoft Advertising has launched a new feature called ‘Experiments’ that lets advertisers test their campaign changes confidently.
Banner ads aren't dead. Google still loves them, and in fact, try to improve them to reach and appeal to more people.
As a marketer, you understand the importance of social media. With changes in the landscape of the internet, it is important to change your social…
Here's good news for all of you marketers from last week!
Amazon might buyout Uber Eats India business, and may include food delivery to its Prime!
Since the time Whatsapp was acquired by Facebook; we have seen a constant surge of changes every now and then. There have been so many changes to…
The two huge players that have shaken retail businesses all over. Can they actually make a better place for itself in India?
Did you ever think, Google is tracking your reactions while surfing through the web pages? How would it be if the search result ranking would be…
Pinterest adds newer ways to shop from your favorite brands with personalized ideas at the top of the home feed and browse-able catalogues alongside…
“Nearly 70% of AdSense audiences experience the web on mobile devices. With new mobile web technologies such as responsive mobile sites, Accelerated…
With the rising demand for video content in this digitised world, Pinterest just introduced a new set of video tools to help businesses and creators…
A new report finds out that influencers are receiving less engagement on their sponsored ads. This pattern of decline has been observed year after…
On the occasion of ‘International Small Business Day’ on 27th June 2019, Google launched a new website ‘Google for Small Business’ that will give…
Have you ever refrained yourself from uploading a picture on Instagram because it was a little blur, or you were looking elsewhere and it wasn’t as…
“You’ve shared with us that one of your biggest marketing challenges is ensuring your campaigns can meet increasingly complex business goals.”, says…
Are you an impulsive buyer? Do you get bored to fill in the same credit details over and over again while making a payment? Does it ever happen that…
Chrome has around 64% of global browser market share and this move could be a huge turn for the marketers.
Google looks to provide more advanced Ad tools with the addition of a new platform to create 3D Ads and new AR options for Youtube promotions.
Instagram has announced its latest features for the Pride month with some creative and functional tools in support of the LGBTQ community.
Facebook extends the algorithm changes to predict & prioritize pages, groups you care about the most
If you are into Facebook marketing, one thing you need to understand and stay updated about is the Facebook algorithm.
Facebook recently announced “Watch” a new platform for shows!!
Social media platforms are the most popular form of communication channels today but unfortunately most of them are often misused to spread mistrust,…
With Linkedin members spending almost 3x more time watching video ads on its platform as compared to static and sponsored content, it comes as no…
Marketing is an art of making a product or service interesting and attractive to your audience. It's about conveying the real value of the product to…
In yet another new update by Facebook, brands have an innovative opportunity to connect with social media influencers/creators to boost their…
Consider the two facts that i am a human & i am a mammal. Based on these two facts can we make an assumption that all mammals are humans ? Of Course…
Most of us are good at planning but many of these plans don't see the light of the day. What stops us from getting things done? Why can’t we execute…
As an entrepreneur, you are going to be challenged every single day by problems at work. As things start getting a bit difficult, people keep…